Nottingham University Business School
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Dr Elizabeth Nixon

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BA (Hons), PGCE, PhD, Senior Fellow of the HEA (Nottingham)
Lecturer in Marketing

Division: Marketing
Tel: +44 (0) 115 8466490
Location: B77 (North Building, Jubilee Campus)

I joined Nottingham University Business School in July 2013 from the Management School at the University of Bath. My research interests can be divided into two areas: sociological approaches to contemporary consumption and the study of Higher Education.

I co-edited the Routledge collection The Marketisation of Higher Education and the Student as Consumer (2011). Since then my work has also appeared in books and journals such as Marketing Theory, Studies in Higher Education, British Educational Research Journal, and Consumption Markets & Culture.

Administrative Roles
Director of MSc Marketing
Early Career Academic (ECA) Representative
I am module convenor of the following modules:


Marketing and Society (N13501)


Research Methods in Marketing (N14J03)

Details of all modules can be found on MyNottingham

Current Research Activities
Sociological approaches to contemporary consumption; critical marketing; consumer cultures; the marketization of Higher Education; interpretive methodologies
I am currently supervising the following Research Students:

Patricio Sanchez

Publications from 2005 to the present day

Journal Articles

Cluley, R; Nixon, E. (2019), "What is an advert? A sociological perspective on marketing media", Marketing Theory, forthcoming 2019.

Crook, C.; Nixon, E. (2018), "The social anatomy of collusion", British Educational Research Journal, forthcoming 2018.

Nixon, E, (2018), "The fool, the hero and the sage: narratives of non-consumption as role distance from an urban consumer-self", Consumption, Markets and Culture, pp. 1-17.

Nixon, E.; Scullion, R.; Hearn, R. (2018), "Her majesty the student: marketised higher education and the narcissistic (dis)satisfactions of the student-consumer", Studies in Higher Education, Vol.43(6), 927-943.

Denegri-Knott, J.; Nixon, E; Abraham, K. (2017), "Politicising the study of sustainable living practices", Consumption, Markets and Culture, Vol.21 (6), pp. 554-573.

Nixon, E.; Gabriel, Y. (2015), "So much choice and no choice at all: A socio-psychoanalytic interpretation of consumerism as a source of pollution", Marketing Theory, Vol.16 (1), pp. 1-18.

Nixon, E. (2014), "The impossibility of ethical consumption", Ephemera Theory and Politics in Organization, Vol.14 (1), pp.pp,159-166.

Jenkins, R.; Nixon, E.; Molesworth, M. (2011), "Just Normal and homely: The presence, absence and othering of consumer culture in everyday imagining", Journal of Consumer Culture, Vol.11 (2), pp. 261-281, (Editor's Choice Collection 2014).

Molesworth, M.; Nixon, E.; Scullion, R. (2009), "Having, Being and Higher Education: the Marketization of the University and the Transformation of the Student into Consumer", Teaching in Higher Education, Vol.14 (3), pp. 277-287, (Top 10 Routledge Highly Cited Research Collection 2009-2010).


Molesworth, M.; Scullion, R.; Nixon, E. (2011), The Marketization of Higher Education and the Student as Consumer, London: Routledge, Edited Collection.

Chapters in Books

Nixon, E, (2019), "Students", in The SAGE Encyclopedia of Higher Education, (5th edition), Sage, forthcoming 2019.

Nixon, E.; Scullion, R.; Molesworth, M. (2011), "How choice in higher education can create conservative learners", in Molesworth, M, Scullion R, Nixon, E (ed) The Marketization of Higher Education and the Student as Consumer, pp. 196-208, london: Routledge.

Scullion, R.; Molesworth, M.; Nixon, E. (2011), "Arguments, responsibilities and what can be done about marketization", in Molesworth, M, Scullion, R and Nixon, E (ed) The Marketization of Higher Education and the Student as Consumer, pp. 227-236, London: Routledge.

Molesworth, M.; Nixon, E. (2009), "Frustrated Aspirations: Discovering the Limits of a Virtual Learning Environment", in Bamber, V, Saunders, M and Knight, P (ed) Enhancing Learning, Teaching, Assessment and Curriculum in Higher Education: theory, cases, practices, pp. 164-171, Maidenhead, England: Society for Research into Higher Education & Open University Press.


Haywood, H; Scullion, R; Nixon, E. 2018, "The paradoxes and pressures of trying to maintain academic professionalism in Higher Education", in SRHE Research Conference, 5 - 7 December 2018, Newport, Wales, forthcoming 2018.

Heath, T; Nixon, E, 2018, "Daydreaming: Reconceptualising Pre-consumption Experiences and their Meanings", in Academy of Marketing Conference, 2-5 July 2018, University of Stirling, Scotland, forthcoming 2018.

Nixon, E.; Heath, T. 2018, "Off with the fairies: the potential of elaborate daydreaming for 'less material' living", in Consumer Culture Theory Conference, June 28-July 1 2018, Odense, Denmark, forthcoming 2018.

Nixon, E; Scullion, R; Hearn, R, 2016, "Trying to keep student-consumers 'happy'?: the marketisation of higher education and the narcissistic nature of student satisfaction", in 41st Annual Macromarketing Conference, Dublin, Ireland, 9-12th July, Macromarketing Society.

Nixon, E.; Shankar, A. 2015, "The fool, the hero and the sage: role distance and narratives of a non-consumer self", at 8th Workshop on Interpretive Consumer Research, University of Edinburgh, Scotland, 16-17 April.

Nixon, E. 2014, "Indifference in the realm of consumption", at 39th Annual Macromarketing Conference 2-5 July Royal Holloway, University of London, Egham.

Abrahams, K.; Nixon, E.; Denegri-Knott, J. 2012, "Politicizing consumer practices: a study of sustainable living in the South of England. Consumer Culture Theory", at 7, 16-19 August 2012, Said Business School, University of Oxford. Oxford, England..

Jenkins, R.; Nixon, E.; Molesworth, M. 2010, "Just normal and homely: Positive future daydreams as everyday escape attempts from consumption scripts.", in Consumer Culture Theory 5, 10-13 June 2010, University of Wisconsin Madison, WI, USA..

Molesworth, M.; Nixon, E.; Denegri-Knott, J. 2008, "Why Universities behave like the Music Industry when it comes to the Internet.", at MeCCSA 2008, 9-11 January 2008, School of Journalism Media and Cultural Studies, Cardiff University, Wales..

Molesworth, M.; Nixon, E. 2007, "How an Open, Online Space Failed to Change the Performances of Higher Education.", at Student as Producer: Reinventing the Undergraduate Curriculum, 20-21 September 2007, University of Warwick, England.



Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667