Nottingham University Business School
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Georgiana Nica-Avram

Masters (The University of Birmingham), Associate Teacher Programme (The University of Nottingham), Associate Fellow HEA (Higher Education Academy), PhD (The University of Nottingham), Fellow of The Higher Education Academy (University of Nottingham)
Transitional Assistant Professor

Department: Marketing
Centre/Institute: N/LAB
Tel: +44 (0) 115 9515252
Location: B78 (North Building, Jubilee Campus)

Early-career researcher with high level data skills and experience of manipulating retailer and demographic datasets. Georgiana's background is multi-disciplinary with a PhD studentship in Digital Economy, MSc in Marketing Communications and core expertise in social marketing. She has a long standing interest in approaches that facilitate social change, with work presented at national and international conferences. Previously an Innovate UK fellow partnered with OLIO, she modelled social issues in UK food environments, including food poverty and social vulnerability.

Areas of Expertise
Business analytics; social marketing; consumer behaviour


The following lists my publications from 2014 to the present day.

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Nottingham University Business School

Jubilee Campus

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