Nottingham University Business School
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Dr Paul Windrum

Image of Dr Paul Windrum
MA (Manchester), PhD (Manchester)
Associate Professor in Strategy

Department: Industrial Economics
Tel: +44 (0) 115 9515486
Location: C41 (North Building, Jubilee Campus)

Paul is Deputy Director of Centre for Health Innovation, Leadership & Learning (CHILL)and Associate Professor of Strategy, specialising in the strategic management of innovation, innovation in services (public and private sector), and consumer demand. He has co-edited two books on public and private services innovation; 'Innovation in Public Services: Entrepreneurship, Creativity, and Management', (with Per Koch) 2008, Cheltenham: Edward Elgar, and 'Public-Private Innovation Networks in Services' (with Faiz Gallouj and Luis Rubalcaba) 2013, Cheltenham: Edward Elgar. He has also co-edited special issues on Services Innovation (with Faiz Gallouj), 2009, in Journal of Evolutionary Economics; on Innovation, Qualitative Change and Economic Development (with Koen Frenken, Andreas Pyka and Bart Verspagen), 2010, in Structural Change and Economic Dynamics; and Regional Dimensions of Innovation (with Bart Verspagen), 2009, in Structural Change and Economic Dynamics.

Paul studied at the University of Manchester (Masters and Phd). Following his PhD, he worked at Manchester Business School (MBS) and PREST, and thereafter spent two years at the MERIT institute for innovation and technology in the Netherlands.

Prior to his appointment at Nottingham he was a Reader and Deputy Director of the Centre for International Business & Innovation (CIBI) at MMU (2000-2009). Paul was President of European Meeting of Applied Evolutionary Economics (EMAEE) from 2005 to 2007. He is a Visiting Professor at the Max Planck Institute for Economics in Jena, Germany.

Paul has worked on many EU funded research projects on services and innovation. These include 'Collective Invention and European Policies' (COLLINE) 1997-1999; 'Simulating Self-Organising Innovation Networks' (SEIN) 1998-2001;'Innovation in the Public Sector' (PUBLIN) 2003-2006, and 'Public-Private Services Innovation' (ServPPIN) 2008-2011.

He is a Deputy Director of the Centre for Health Innovation Leadership & Learning (CHILL) at NUBS, responsible for external communications and seminar series. He currently sits on the Ethics Committee at NUBS.

Paul is an Expert Panel Member on the thematic "CORE" Innovation in Services Programme, Luxembourg National Research Fund (FNR). He has advised the and Salford Royal NHS Foundation Trust on patient-centred diabetes education, has advised the Netherlands Environmental Assessment Agency on modelling the on the demand for cleaner technologies, and provides consultancy to a number of UK services and manufacturing firms. He is an Associate Editor of the journal Structural Change and Economic Dynamics (published by Elsevier Science).

Paul also has extensive experience of teaching and has been actively involved in PhD conferences in Europe and the USA, notably the European Meeting of Applied Evolutionary Economics (EMAEE), the Consortium on Cooperation & Competition (CCC), the Economics of Technological and Institutional Change (ETIC) Doctoral Training Program, and the DRUID Winter PhD Conference.


The following lists my publications from 2014 to the present day.

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[FORCE UPDATE]Research Design and Philosophy (PhD Programme) lecturer
International Business (Business Exec Programme) lecturer
International Business Environment (MSc International Business Programme): module convenor and lecturer
Corporate Strategy (MSc Corporate Governance and Strategy Programme): Module convenor and lecturer
Strategic Management (Exec MSc): Module convenor and lecturer

Paul is module convenor of the following module(s):


Strategic Innovation Management (BUSI3046)


Business Economics (BUSI4045)

Details of all modules can be found on MyNottingham

Strategic Management of Innovation, Innovation in Services (public and private sector), Health Innovation.
Administrative Roles
CHILL - Deputy Director of Centre for Health Innovation, Leadership and Learning



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