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Horizon Centre for Doctoral Training at the University of Nottingham
Sustainable Business Models for Performing Arts in the Digital Economy
Digital transformation has disrupted the arts and cultural sector by introducing novel digital formats, revolutionising the ways of consuming culture and undermining traditional revenue streams. This PhD thesis investigates the challenge of creating sustainable business models for performing arts organisations operating in the digital economy from a phenomenological constructivist perspective. Drawing on an interdisciplinary framework of cultural policy, arts management, digital entrepreneurship and audience research, the project adopts a mixed-methods approach as a research design. By combining semi-structured interviews with netnographic research, big data analytics and audience surveys, the thesis aims to identify and explore the existing and potential digital business models for SME performing arts organisations in the UK.
Research Supervisor/s: Christopher Carter
Department: Haydn Green Institute for Innovation and Entrepreneurship
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