Nottingham University Business School
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Kadja Manninen


Current Status: Registered
Year of Registration: 
Primary Funding Source:
Horizon Centre for Doctoral Training at the University of Nottingham

Research Topic:
Sustainable Business Models for Performing Arts in the Digital Economy

Research Details:
Digital transformation has disrupted the arts and cultural sector by introducing novel digital formats, revolutionising the ways of consuming culture and undermining traditional revenue streams. This PhD thesis investigates the challenge of creating sustainable business models for performing arts organisations operating in the digital economy from a phenomenological constructivist perspective. Drawing on an interdisciplinary framework of cultural policy, arts management, digital entrepreneurship and audience research, the project adopts a mixed-methods approach as a research design. By combining semi-structured interviews with netnographic research, big data analytics and audience surveys, the thesis aims to identify and explore the existing and potential digital business models for SME performing arts organisations in the UK.  

Research Supervisor/s: Christopher Carter

Department: Haydn Green Institute for Innovation and Entrepreneurship

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