Haydn Green Institute for Innovation and Entrepreneurship
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Tom Sproull

Tom is currently studying MSc Entrepreneurship, Innovation and Management at the Haydn Green Institute, and joined the Ingenuity Lab to gain practical support for his sustainable clothing business, Cove. 

Cove is inspired by his love of the outdoors and insights gained on his undergraduate degree.

“I’ve always been an outdoorsy, sustainably minded person,” he explained. “Over the last three years I completed a BA (Hons) in Geography with a strong focus on economics and sustainability. As part of my degree, I spent quite a lot of time researching the issues surrounding fast fashion and realised what a huge problem it is.”

Through the use of recycled materials, biodegradable packaging and a commitment to plant 10 trees per sale, Tom strives to create high-quality, sustainable casual clothing that doesn’t harm the environment.

“I think tackling climate change is one of the most pressing issues facing us as a global nation,” he said. “I grounded Cove in my love for Cornwall and the outdoors, to create a coastal-orientated, causal wear brand, aiming to become carbon negative and inspire others to get outside and reap the benefits of the natural world.”


Tom moved to Nottingham in 2021 for his Master's degree and joined the Lab to gain practical support for his business. He entered our Pitch to Win competition in November and won the top prize of £1000 for his pitch, and has since been appointed as an Ingenuity Lab Ambassador. 

The Ingenuity Lab provides an incredible setup for young entrepreneurs. Not only is the lab a fantastic space to work in, but the opportunities you gain access to and the people you meet are second to none. I’m very grateful to be a part of it!

Tom Sproull
Cove Clothing 


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