Haydn Green Institute for Innovation and Entrepreneurship



Resources for Entrepreneurs

The Haydn Green Institute offers a range of resources for entrepreneurs and those interested in developing their business ideas, from information about the Ingenuity Process, Toolkits and commentaries from some of our business-leaders.

The Entrepreneurship at Nottingham blog features guest posts from academics, entrepreneurs in residence and Ingenuity Lab members.

The Ingenuity Process

Academics at the Haydn Green Institute have developed a creative problem solving methodology called the Ingenuity Process. It is used by all students entering Nottingham University Business School in the UK and at campuses in China and Malaysia, and is a key part of our Executive Education offering.

The Ingenuity Process helps through:

  • A clear focus upon problem definition
  • Discovering multiple solutions
  • Determining the most effective solution

In practice, individuals and organisations tend to neglect these critically important activities in order to cut corners. The Ingenuity Process provides a rigorous framework to ensure that the correct problem or root cause is considered, that wide and diverse ranges of potential solutions are generated and that the optimal solution is determined.

An online version of the process has been developed and is currently taught to our MBA and MSc students, as well as corporate clients. 

Download Ingenuity in Practice

Ingenuity in Practice



The My Way Project

The My Way team - HGI’s Dr Isobel O’Neil along with local entrepreneurs Alexandra Hardwick and Debbie Clarke - launched a My Business My Way toolkit in January 2019. This is a free-to-access interactive PDF to support the personal development of women who run their own businesses.

In April 2019, the team won the Smallwood Trust innovation prize at Ingenuity19. This led to the development and delivery of a toolkit and workshop programme for lower income women exploring self-employment.

During the Covid-19 pandemic, the team delivered two My Way Challenges - one via a Facebook group and the other in partnership with Walgreens Boots Alliance’s women in business group. To enable this work to continue, the team has now established an Ingenuity-lab based, social enterprise – The My Way Project CIC and developed their first impact report in November 2020 - which is available to download below.

You can download two versions of the toolkit. The first is the original toolkit for those running their own businesses and the second is a toolkit targeted more broadly at people looking to develop in their work roles.

Join the conversation: #mybusinessmyway 

Download the My Way Project Impact Report

Download the My Business My Way Toolkit

Download the My Way Toolkit




HGI Impact Report 2020 front cover

The HGI Impact Report 2020 showcases the work of the Institute over the past year.


Download  the HGI Impact Report 2020








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Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
Email: business-enquiries@nottingham.ac.uk