Linguistic Profiling
for Professionals


Core project team

Our core project team is made up of four key members, all of whom play a fundamental role in The Language, Gender and Leadership Network.

You can find out more about each individual core project team member below.

Core project team



Louise Mullany

Professor Louise Mullany Twitter

Professor of Sociolinguistics
Director, Linguistic Profiling for Professionals, University of Nottingham, UK

Professor Louise Mullany specialises in investigations of gender and language in professional settings in global contexts, including businesses, politics, healthcare 


and the mass media. She is principal Investigator of the Language, Gender and Leadership Network, funded by the UK-based Arts and Humanities Research Council. She has published widely and book publications include Language, Gender and Feminism: Theory, Methodology and Practice, (with Sara Mills, Routledge) and Gendered Discourse in the Professional Workplace (Palgrave Macmillan). Forthcoming books include the edited collection Professional Communication: Consultancy, Advocacy, Activism and The Sociolinguistics of Gender in Public Life, both with Springer Palgrave. 

She is Founder and Director of Linguistic Profiling for Professionals (LiPP), a research consultancy and business unit delivering linguistic communications analysis to public, private and third sectors, including charities and NGOs. One of the core strands of LiPP is engagement in research, consultancy and training in equality, diversity and inclusion. Professor Mullany has worked with various stakeholders and organisations to address a range of contemporary issues related to language and leadership in order to bring about organisational and social change. She has successfully delivered research-based consultancy and training to over 300 businesses and organisations, from SMEs through to large multinationals.  

She is currently also Co-Investigator on an Engineering and Physical Sciences Research Council grant, investigating recruitment language and digital discrimination experienced by non-traditional groups in Science, Technology, Engineering, Maths and Medicine (2018-2020). She has also received research funding from the European Regional Development Fund, the Arts and Humanities Research Council, the Economic and Social Sciences Research Council, the British Academy and the UK’s Higher Education Innovation Fund. She has presented her professional communication research in a number of global locations including New Zealand, Hong Kong, Canada, China, Brazil, Argentina, Poland, Spain, Kenya and Uganda. 



Masibo Lumala

Dr Masibo Lumala Twitter

Senior Lecturer at Moi University's Department of Communication Studies

Masibo Lumala holds a PhD in Applied Linguistics (Inter-Personal Communication), a MA both from the University of Nottingham, UK; and a BEd from Moi University.  


On completion of his PhD Masibo returned to Kenya where he and his wife converted their home into a school for poor children, orphans, and those displaced by the violence from the Mt. Elgon Region. Aptly named Upendo Junior School, the school seeks to provide access to quality education in a loving environment for the local children. Masibo hopes to set up an ICT Hub at Upendo for all local children -boys and girls- to acquire the much needed ICT skills.

Currently, Masibo is a Senior Lecturer at Moi University’s Department of Communication Studies, where he specializes in Gender, Communication, Writing for Public Relations and Strategic Corporate Media Relations. He is also actively involved in Advocacy and Campaigns and has successfully supervised a number of Masters and PhD students, most of researched on gender, media and politics in Kenya.

Masibo is passionate about gender equality. He is currently a Co-Investigator with the AHRC Funded project under the Language, Gender and Leadership Network. He is currently researching on Gender Stereotypes among teenagers in Kenyan secondary schools.

As part of his gender equality campaign, Masibo has presented a number of papers at conferences with the most recent being the launch of the Gazelle Fountain founded by Mrs. Tabitha Karanja to support women leaders. He was one of the keynote speakers during the 2016 Women on Boards Kenya Conference in Naivasha and was also a keynote speaker and the only male attendee during the Uganda Women in Public Service Training in Kabale, Uganda in March 2015!

Masibo is the PhD External Examiner at the Addis Ababa University, Ethiopia, and is actively involved in consultancy work. He writes for the local newspapers’, is very active on social media especially Facebook and Twitter where he articulates his stand on a number of issues of national interest.

Dr. Masibo is the University of Nottingham’s 2009 Alumni Laureate Award Winner. He also recently won the 2019 Kenya National Eminent Leaders Award for Diversity and Inclusion. He strongly believes that education should help solve real problems around us such gender inequalities, poverty, disease and corruption. 



 Rita Atukwasa

Rita Atukwasa Twitter

Executive Director at the Institute for Social Transformation (IST) a women’s rights Non-Government Organization in Uganda  

Rita served in the Parliament of Uganda as the Chief Executive Officer with the Uganda Women’s Parliamentary Association. Adroit at programming, and building 


networks, policy influence for positive change among marginalized women/girls. She did her undergraduate studies at Makerere University, Post Graduate at Kimmage Centre in Ireland, and Uganda Management Institute pursuing PGD in Gender and Community Development, Public Policy and Governance respectively. Currently she is a student pursuing a Masters in Management Science at Uganda Management Institute. 

A fervent Gender activist, Public Policy Analyst, development educator with 15 years’ experience of promoting social and gender justice. Rita has impacted gender mainstreaming in legislative drafting, policy influence and advocacy, women’s political participation and peace processes, Sexual and Gender Based Violence, women’s rights, HIV/AIDS programs, and training in transformative leadership to bring out the invincible voices of women and girls. A lead team member in organizing the Women Situation Room (WSR) in Uganda to champion peace processes before during and after elections, establishing the first women led election observers in Uganda. 

Rita is part of the International network of Training for Transformation and a mentor for young women and has directly mentored over 40 young girls into leadership. She is a trainer, a peace mediator trained by the United Nations Institute for Training and Research, and passionate about women making money and fairness for all.  


Roshni Mooneeram

Dr Roshni Mooneeram

Senior people development consultant / EDI consultant

Honorary Associate Professor of Sociolinguistics / EDI Specialist, University of Nottingham

Roshni’s key areas of expertise lie in the interface between research, people development and Equality, Diversity and Inclusion (EDI) policy in the corporate and public sectors. She is also a leadership coach and mentor.  


During her early academic career, she lectured at Birmingham City University, then co-founded and directed the Division of English Studies and the Centre for Research in Applied Linguistics at the University of Nottingham in China. She has a career history of leading people development strategies, creating inclusive curricula, and knowledge exchange in international organisations. 

Since leaving conventional academia, she has specialised in establishing positive learning environments and operational programmes across diverse global industries (such as Accenture and HSBC) that demand keen business, commercial, financial, and technology acumen to succeed. She also has expertise in driving (cultural) change in the public and corporate spheres and maximising performance to achieve organisational values, vision and business objectives. She incorporates evidence-based, bold and disruptive approaches to effectively challenge and engage cross-functional teams and communities. She draws from the latest research in neuroscience to create bespoke leadership development journeys for the future workplace. 

She is an EDI policy advisor to public stakeholders and industry leaders. She is currently completing a report for the University of Nottingham to advise on how it might harness its EDI related research to influence policy in this area. 

She is a Tedx-Talker, a columnist, a creative writer, and a traveller.




Linguistic Profiling for Professionals

Centre for Research in Applied Linguistics
The University of Nottingham
Nottingham, NG7 2RD

telephone:+44 (0) 115 748 6360
fax: +44 (0) 115 951 5924