This module introduces you to the microeconomic theory of the market and the firm. Topics covered include:
- market demand
- supply and equilibrium
- firm production and costs
- market structure
- perfect competition
- monopolistic competition
- consumer theory and market failure
Consumers and Markets
This module will cover the ways in which marketing and consumption drive business and shape society. It will provide an historical perspective, consider marketing professions and leadership within organisational contexts, and examine contemporary environments for marketing and consumption with particular attention to globalisation, innovation (including the transformative force of new technologies), and ethical and sustainability issues.
Entrepreneurship and Business
The module presents a formal analysis of entrepreneurship in theory and practice leading on to a consideration of creativity and business concept generation. The module concludes with the practical application of these theories and concepts in business planning and business concept presentation.
This module will introduce the nature and purpose of financial accounting. Key accounting concepts, the impact of accounting policy selection, accounting standards and the recording and collating of accounting information will be presented. Financial statements will be developed via double entry bookkeeping from accounting data.
Management Accounting and Decisions I
This module introduces:
- cost concepts and allocation of manufacturing overheads
- absorption and variable costing
- cost-volume-profit analysis
- relevant costing
Managing Operations in the Digital Enterprise
The module provides an integrated overview of operations management and information systems and covers:
- key technology trends: industry 4.0, cloud, mobile computing
- manufacturing systems design and management (process choice, layout, location)
- service operations design and management
- balancing capacity and demand
- information systems analysis and design
- operations planning and control, including inventory management
- operations excellence, lean thinking and business process re-engineering
- supply chain design and management
- customer relationship management
- knowledge management
- business intelligence and analytics
- sustainability in business operations
- the wider supply chain and ethical responsbility of supply chain managers
New Venture Creation
This module will engage you in the more practical elements of innovation and enterprise activity, in terms of creating new businesses and entrepreneurship within the corporate environment. You will become prepared for enterprise activity across a variety of contexts.
This module will introduce you to the basic ideas of organisational behaviour. The content will encourage you to develop an understanding of managing and developing people within business organisations.
The module will draw its primary material from the major theorists and theories of both organisational psychology and organisational behaviour. The module will also develop links with other aspects of the business school curriculum such as general management and international business.
Quantitative Analysis for Business
This module provides a grounding in practical aspects of quantitative analysis with an emphasis on understanding and analysis of data. You will learn to apply statistical techniques to formulate and solve quantitative business problems as well as develop skills in the use of spreadsheets for statistical analysis and in interpreting statistical results.
A group project forms part of the assessment allowing you to improve your team working and management skills.
Work and Society
The module explores the nature of work and society. The module will look at the development of our understanding of work and society. The development of the industrial and the post-industrial society will be explored and its impact on the nature of work, organisation and management.
There will be a historical and critical review of the schools of thought and key writers. Examples of research into individual and group experiences of work, organisation and management will be discussed.
Plus 20 credits of approved optional modules.
Business Law A
This module will introduce you to:
- UK legal framework
- impact of EU legislation
- law of contract - essential elements, performance and remedies
- business and the law of tort
- employment law
- law in a local and global context
Insurance in a Risky World
The module examines how insurance markets operate to satisfy commercial and individual customers' demand for protection against risk, and would usually include:
- introduction to insurance
- private and social insurance
- the historical development of insurance
- why buy property/liability insurance
- why buy life, health and pensions insurance
- the supply of insurance
- Lloyd's and the London Insurance Market
- how is insurance distributed to consumers
- the role of insurance in the economy
- international aspects of insurance
- insurance and catastrophes
Origins and Development of the UK Economy
The module provides an opportunity for you to learn how the modern UK economy, whose fortunes they study in other modules, has evolved over the last 300 years.
Starting with the Industrial Revolution of the late 18th century, we will look at how Britain became the 'Workshop of the World' in the mid-19th century, at how relative decline later set in and at the economic impact of the two World Wars. We will end by considering the economy since 1945, including the 'Golden Age' of the 1950s and 1960s, the oil crisis of 1973, the 'Big Bang' in 1986 and the financial crash of 2008.
Throughout, the emphasis will be on how individual businesses have evolved, the opportunities and problems they have faced and how lessons from the past can help in understanding business today and tomorrow.
Your second year will be spent studying abroad.
Contemporary Economic Policy
This module introduces you to the nature and scope of the macroeconomic policy agenda, and develops the analytical frameworks necessary for the evaluation of policy instruments. The module enables you to understand the economic arguments that underlie different views and to evaluate relevant arguments.
Human Resource Management
The module looks at theories of HRM, recruitment and selection, reward, training and development, performance appraisal and broader contextual issues.
This module is designed to focus on the strategic and operational aspects of marketing management. It will examine:
- understanding the marketing concept
- the role of marketing within business and its contribution to business performance and enhancing value
- developing marketing strategy
- segmentation, targeting and positioning
- managing the marketing mix
- planning and implementation
Strategic Management: Content and Analysis
To aid the formulation of effective strategies, this module will introduce and analyse the fundamental tools and techniques of strategic management. Content will include:
- the concept of strategy
- environmental analysis (including the Five Forces framework, strategic groups, and scenario planning)
- internal resources and competencies (including the resource-based view, core competencies, and dynamic capabilities)
- positioning strategies (including Porter's Generic Strategies, Value Chain, and Blue Ocean Strategy)
- corporate strategy and diversification (including portfolio matrices and Rumelt's diversification types)
- the alignment of strategy and structure
- growth methods, including M&A and strategic alliances
Technology and Organisation
This module considers several of the transformations that have arisen in contemporary organisations as a result of the use of information systems. Topics include different ways to understand the relationship between technology and organisation and implications of technology for knowledge management and other management areas.
Plus 70 credits of approved optional modules.
Accounting Information Systems
This module looks at the use of accounting information systems in financial and management accounting and their control and audit. You'll cover topics such as:
- introduction to systems
- business processes
- budgeting and decision support systems
- internal control and audit
- computer crime and external audit
- enterprise resource planning systems
Branding and Advertising
In this module you will explore the nature of brands and the advertising techniques which create strong brands. The module will cover branding theory and communication theory and will provide you with an understanding of managerial, psychological and sociological perspectives on branding and advertising.
Economics of Corporate Strategy
The aim of this module is to introduce you to the economic view of firms, highlighting the implications for firms' decisions. The module will cover topics such as agency theory, transaction cost economics, horizontal and vertical integration and diversification.
Economics of Innovation
In this module, you will cover:
- innovation in the history of economic thought
- basic concepts in the economics of innovation
- intellectual property
- economics of networks
- standards and dominant designs
- the entrepreneur
- innovation, demand and consumption
- innovation and the division of labour
- innovation, competitiveness and trade
- innovation, growth and wealth creation
- policy for innovation
This module will develop your understanding of entrepreneurship in an international context through considering a range of key issues and topics. The module adopts a critical and broad-ranging social science approach to the subject and aims to provide you with the ability to analyse entrepreneurship from an international perspective within the context of a wide range of management, organisation studies and social science debates.
The module focuses on both the conceptual aspects of international entrepreneurship as well as practical elements in order to equip you with a valid grounding of both theory and practice.
Managing the Responsible Business
This module introduces you to the key frameworks and practices for managing a social responsible, environmentally friendly, inclusive and ethical business. Five critical questions are posed throughout the module:
- What are the issues presented by current global business operations that make sustainability challenging?
- What tools and frameworks help to better assess business impacts?
- How can global leaders and organisations affect change?
- How could innovation open opportunities for more sustainable and responsible commerce?
- What challenges might business and society face in the future?
You will gain an understanding of managerial frameworks for analysing the issues of current business practices and for developing solutions for long-term success.
In this module you will explore the role of data, information systems and metrics in marketing practice. The module covers the types of marketing data, the sources of marketing data, and the uses of marketing data. It explores contextual issues including the role of information systems and infrastructures, organisational decision making, and ethics and regulation of marketing data.
Supply Chain and Operations Planning
This module will introduce you to:
- supply chain fundamentals including the supply chain planning processes and the need for them
- planning processes and methods including: forecasting, aggregate planning, MRP, capacity management, theory of constraints (TOC), JIT (kanban), inventory management
- IS/IT support for planning including ERP systems
- planning through the supply chain, examining the challenges in different contexts through case studies
This module explores business-society relations through the theories and practices of business ethics and social responsibility. The module will consist of two parts.
The first part will address the concept of business ethics, a discussion of citizenship theory and the challenges of globalisation and sustainability. It will also look at the normative nature of ethical theories, how business ethics has evolved and prescriptions from theoretical frameworks as to how business should be managed.
The second part of the module will address the issues, impacts of business on individual stakeholder groups and analyse business ethics and social responsibility in relation to each group.
Contemporary Developments in Human Resource Management and Organisations
This module introduces you to key contemporary debates and practices, giving you a chance to engage with these debates and practices. You will gain an understanding of the human resource management approaches managers take as you grapple with the challenges of the global economy and a demanding and diverse workforce within an international context.
Topic covered include:
- theory of multinational enterprises
- entry strategies
- international leadership
- operating in international markets
Strategic Management: Process and Practice
This module examines the managerial and organisational factors that influence the formation and subsequent realisation of strategy. It enables you to develop skills in the analysis of strategic processes and practice with particular reference to the role of organisation in strategy development and execution, strategic leadership, strategic change, internationalisation and stakeholder management in strategic management.
Sustainable Business Challenge
This module simulates the challenges of running a large business and meeting the demands of stakeholders. Teams of students will play the role of the senior management team of a large UK corporation, and must deliver strategic change and react to tactical issues that unfold during the module. Each group will deliver responses to a series of unfolding challenges from customers, media, regulators, and other prominent stakeholders.
Plus 70 credits of approved optional modules.
Business, Government and Public Policy
You will be encouraged to understand the political and institutional frameworks within which business operates. Businesses do not simply react to policies set by government however; they are intimately involved in the processes of policy formation and decision making will be examined. You will be encouraged to think critically about policy formation and the role of business in this process.
Corporate Restructuring and Governance
This module examines the antecedents and consequences of corporate restructuring. Factors triggering corporate restructuring are considered in a number of alternative organisational settings. In particular, the role of corporate governance in inducing and shaping corporate restructuring receives special attention (in particular, executive compensation and the market for corporate control).
The process of restructuring is discussed against a background of resource-based, agency and behavioural theories of the firm. The impact of corporate restructuring on the size, complexity, incentive systems and ownership structure of large firms is examined. Finally, the evidence relating to the effects of corporate restructuring on performance, employment, R&D and corporate governance is examined.
Marketing and Society
An overview of marketing and society, macro-marketing issues, responsible and sustainable marketing, consumer response to marketing activities, marketing's impact on society and consumption.
New Product/Service Development Management
The ability to develop and manage new product and services is crucial for the long-term survival of the firm and lies at the heart of the marketing concept. This module is designed to develop an appreciation of the latest theory and practice in the management and development of new products and services.
This module aims to develop an understanding of new product and service development (NPSD) as a strategic process and will explore and apply a variety of approaches to its management. In particular it pays attention to the role of market research/marketing analytics, and new approaches to using the Internet and social media. The NPSD process models will be evaluated and this will include critiques of the ideation process/creativity, design, new product launch management and marketing communication strategies.
In addition, contemporary themes around user innovation, co-creation, sustainability and international NPSD will be explored.
Organisational Theory and Practice
The module covers examination of key forms of social theory, both classical, and more contemporary versions and consideration of the applicability of these theories in relation to organisations and work.
Public Services Management
We examine the development of, and current issues in, public services management to include public management, bureaucracy, leadership, e-government, and public service.
Purchasing Strategies and Techniques
This module covers:
- introduction to purchasing - its importance, role and impact in organisations
- strategic sourcing decisions and approaches
- the stages of a typical purchasing process and introduction to various tools buyers use
- internal organisation of the purchasing function such as centralisation vs decentralisation
- supplier evaluation and selection issues, total cost of ownership (TCO) and quotation analysis
- portfolio and segmentation approaches to supplier management
- incentives and behavioural issues in managing suppliers
- special issues in purchasing: service sourcing and public procurement
- industrial case studies
Strategic Innovation Management
This module introduces you to key strategy and innovation concepts and tools which are relevant to dynamic markets in which there is rapid change in knowledge and skills, technologies, products, and services. Topics covered include:
- creating and sustaining competitive advantage in dynamic markets
- dynamic capabilities
- first and second mover advantages in innovation
- industry life cycles
- new product development and technology lock-ins
- innovation in services (public and private sector)
Understanding and Managing Organisational Crises
This module focuses on how organisations make sense of and respond to crisis situations. Environmental turbulence, economic cycles, and hyper-competition constitute a constant threat for organisations across different sectors.
The media, social movements, and other constituencies periodically target successful organisations by in relation to their business practices. Under these circumstances, targeted organisations are not only compelled to change the practices under close scrutiny but also to publicly account for their actions and behaviour through communications campaigns and initiatives.
The module will be based on the analysis of emblematic and well-publicised cases of organisations in crisis. This will involve investigating how crises emerge, unfold and are eventually settled. Focus will be directed to how targeted organisations and their 'challengers' discursively interact to argue and negotiate their own position during the crisis.
The modules we offer are inspired by the research interests of our staff and as a result may change for reasons of, for example, research developments or legislation changes. The above list is a sample of typical modules we offer, not a definitive list.