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Assigning the logo

Our logo is more than a graphic device. It’s our history and values instilled in a symbol that’s recognised globally, and we need to make sure we use it properly.

When branding an item, it is important that the logo is used to add value. We want our logo to stand out, but not lose its impact through over branding. For example, our logo is impactful on signage and promotional items but not necessary on items like soap dispensers or coffee cups.

Please see the detailed guidance below and ensure you seek approval prior to confirming an order of branded item. For queries or further guidance please contact brand@nottingham.ac.uk.

 

More information

Stationery

The logo should be used on stationery items that are being sent directly from the University or items that are being used to promote the University such as letterheads, badges, posters and flyers. 

☑ Stationery templates are on Workspace. This includes compliment slips, business cards and printed envelopes

☒ Do not brand items such that have a short lifespan or are for internal use only eg rubbers and pencil sharpeners

Please see an example of a branded business card below:

businesscard

 

Merchandise

Branded merchandise is particularly appropriate if the item is to be gifted or used at promotional events. These items include mugs, pens, water bottles and bags.

☑ Do ensure that the logo is left aligned where possible, the exclusion zone is adhered to and the brand guidelines are followed

☒ Do not brand items such as coffee cups that have a short lifespan (six months or less)

Please see an example of a branded bag below and more examples can be found on promotional materials.

bag

Where possible items should be sustainable and environmentally friendly.

 

Clothing

The logo can be used on clothing items where it is important to show that the wearer is linked to the University such as staff and student helpers at open days.

☑ Do ensure that the logo is left aligned where possible, is legible, the exclusion is adhered to and the brand guidelines are followed

☒ Do not use a version of the logo that is illegible against the background of the item

Please see an example of branded clothing below:Tshirt

      staffhelper  staff helper2

 

Internal 

Use the logo on items that require the official stamp of the University to show the authority or importance of the information such as notices from Estates about ongoing work. 

☑ Do ensure that the logo is left aligned where possible, is legible, the exclusion zone is adhered to and the brand guidelines are followed

☒ Do not brand items that are regular fixtures and fittings such as soap dispensers, chairs, wayfinding signs, door signs or room/office signs

Please see an example of an internally branded poster below:

Cafeclosure

 

External

Use the logo on items that require the official stamp of the University to show University ownership. These items include refuse bins, parking signs, permits and vehicles. 

☑ Do ensure that the logo is left aligned where possible, is legible, the exclusion zone is adhered to and the brand guidelines are followed

☒ Do not brand items such as recycling bins and lift plates that have existing supplier branding

Please see an example of branded vechicles below:

Bippers

Expert Libraries

 

Approval process 

Approval for logo use must be requested from the corporate marketing team using the following simple process:

  1. Check the guidance on assigning the logo and the brand guidelines before creating a new branded item
  2. The brand guidelines are on brand site, where you can find links to download the logo, details on the exclusion zone and use of colour
  3. If you require professional support with artwork, you can submit a creative brief to one of the University’s approved design suppliers. Details on how to commission design are on Workspace and you can contact brand@nottingham.ac.uk with any questions or queries prior to creating the brief
  4. Please send the artwork proof to brand@nottingham.ac.uk. You will receive a reply within 48 working hours, either with approval or requested changes to be made before production
 
 
 
 

External Relations

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