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Our illustration style helps us to convey ideas in a clear and inviting way. Illustrations add a human angle to our content and our designs. They can help when photography is not appropriate or possible. They're also useful for representing conceptual ideas. And they add a layer of personality to our identity. The below guidance sets out our illustration principles to help designers create bespoke illustrations for the university.
We use a mix of 90° and radius corners, with a geometric grid structure set at 0°, 45°, 90°, 135° and 180°.
Lead with one of our five core blues, and only use our secondary colours for accents. Colours should be flat, with no gradients or soft shading unless it’s to ensure our logo is clear against the background.
Simplicity trumps complexity. Only use detail if it truly enhances an image.
Shadows help to place elements in their environment. Make them vector-based and hard-edged.
Use flat shapes. In the rare case where perspective is unavoidable, it should be isometric