Our imagery has a distinctive look, reflecting the following characteristics that support 'a world beyond ordinary'.
When creating imagery through a commissioned shoot, or purchasing new stock imagery, we apply the following:
Interesting crops and compositions
It’s important that our images capture the essence of a world beyond ordinary, so care must be taken to ensure they are as powerful as possible, using space and depth of field imaginatively. Within groups we should hero an individual or a small group within larger group shots to create a focal point.
Avoid images which look staged
There may be occasion where you do need to stage a shot, but this must look as natural as possible.
Careful use of available light
Good light, lens and luminous textures help us convey real and believable images. Where additional artificial light is needed, it should complement the existing lighting to avoid over-stylising.
Space for typography
We often need to use images with text over them. If this is the case, care should be taken to consider how typography could be used – allowing clear space or simple backgrounds.
Energy and movement
When photographing certain subjects, such as sport, there may be a case for capturing the energy and movement through dynamic pans or careful motion blur. Care should be taken to ensure that the focal point of an image is sharp and clear, for example, a tennis player’s face during a serve.
Try and get a mixture of portrait and landscape options.