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Using music in videos

Always consider if music is appropriate for your video. Music works well in videos that contain little dialogue, but can drown out or draw attention from content with lots of speech.

Once you have decided to use music in your video, the next step is to choose a piece of music that fits well with the mood and atmosphere you want to create, as well as the story you are trying to tell.

 

More information

Style

The University music style is confident, bold, positive and upbeat. Try to pick music relevant to the emotion of the video. For example, if the video is tackling sensitive subjects such as interviews with patients about the impact of cancer on their lives, then the music should reflect this. See example: 


 

Vlogs

We’ve seen an increase in students generating videos such as vlogs for the University. The students usually pick their own music either from YouTube itself or from one of our two libraries of stock music. Their choices are in keeping with the theme and feel of their vlog and their own personal vlogging style. This works well with younger prospective student audiences. See example:

 

Don'ts

We avoid well-known covers of common tracks unless they are relevant and fit with the video. See the below example where this does fit: 

Avoid using stereotyped tracks for videos being made about China and Malaysia, unless they’re relevant to the subject of the video. See example where this is appropriate:

 

Copyright

Music must not be used on videos unless you have purchased the right to use it.

Consequences for copyright infringement are severe, particularly for large institutions like the University. The University of Nottingham has an annual subscription to Audio Network and Epidemic Sound. If you wish to use any tracks from these banks of music please contact brand@nottingham.ac.uk.

Notes

1.   If you intend to use your video as an advertisement on YouTube, please be aware that if your video contains music from Audio Network you will need to pay a fee of £499 +VAT per video. If you wish to make several versions of the same video as an advert this will cost an additional £300 + VAT for unlimited reversions.

2.   If you want to promote a video containing Audio Network music on social media (Facebook, Twitter, Instagram, Snapchat) you can do so but only up to £2,000 media spend per video. If you would like to put more money behind promoting the video you will need to pay the one-off cost as above in point 1.

3.  If you wish to use your video across all media; TV, broadcast, online (including social media and YouTube), cinema, radio and VOD, you will need to pay £999 + VAT per track used. Unlimited reversions & cutdowns can be created up to 6 months after the original edit. Please note that this option only covers you to distribute within your host territory. If you need global clearance please contact digicomms@nottingham.ac.uk

 
 
 
 

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