Nottingham University Business School

Marketing for a Greater Good - workshop at University of Nottingham

B 18, Jubilee Campus, Lenton, Nottingham NG8 1BB., Si Yuan Building, Wollaton Rd
Wednesday 21st June 2023 (09:00-14:30)
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Hosted by the Department of Marketing at Nottingham University Business School

If you’re a researcher or a practitioner who is interested in understanding the positive impact marketing can have beyond businesses and their customers, this free event is a must. The aim of the workshop is to demonstrate the many ways marketing research and practice can help solve key societal and environmental problems. We have an exciting line of speakers who will share their experiences of how implementing marketing knowledge can benefit wider society.

Key speakers

Speaker 1: Professor Madhu Viswanathan (Loyola Marymount University and University of Illinois, Urbana-Champaign, USA)  

Speaker 2: Honorary Professor Colin Strong (Head of Behavioural Science at Ipsos) 

Speaker 3: Professor Caroline Moraes (University of Bristol, UK)

Speaker 4: N/LAB, Nottingham University Business School, UK 

Speaker 5: Dr Andrew Gallan (Florida Atlantic University, USA)


  • 9am: Refreshments and networking
  • 9.30am-11.30am: Individual presentations/Talks 
  • 11.30am - 12 noon: Break
  • 12noon-1pm: Panel discussion with all speakers on “marketing for a greater good”. - Moderated by Professor Sally Hibbert
  • 1pm-1.30pm: Q and A
  • 1.30pm: Buffet Lunch


We hope you will join us.

Register for the event

Nottingham University Business School

Jubilee Campus

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