Nottingham University Business School
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Professor Andrew Smith

Image of Professor Andrew Smith
BSc (Bradford), MPhil (Reading), PhD (Stirling)
Professor of Consumer Behaviour & Analytics

Department: Marketing
Tel: +44 (0) 115 8467650
Location: B78b (North Building, Jubilee Campus)

Andrew is currently N/LAB Director and Chair in Consumer Behaviour. He was previously an associate professor until 2013. Prior to joining Nottingham Andrew worked as a research fellow and lecturer at the University of Stirling. Andrew has taught on various modules during his time here and recently won the school UG teaching prize for Marketing Strategy (2013).


The following lists my publications from 2014 to the present day.

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Andrew is module convenor of the following module(s):


Marketing Analytics (BUSI2045)

Details of all modules can be found on MyNottingham

To date I've had work published in a many leading journals on various aspects of consumer decision making and behaviour, customer loyalty schemes and data privacy issues relating to them, behavioural data analysis, and retailing. I have worked on a number of funded research projects for Research Councils UK (RCUK), ESRC, EPSRC, DFID, ERC, Scottish Office, European Union and The Office of Fair Trading among others. These projects have been undertaken with the involvement of various commercial organisations (including Alliance Boots, Experian, Tesco, M&S, Dairy Farm, Co-Op). In 2002 I won the overall best paper prize and consumer behaviour track prize at the Academy of Marketing conference for a paper discussing the potential of chaos theory in consumer research. This work is also on-going although it is now more generic and concerned with the evolution of choice over time, analysis of Big Data and data science applications in consumer behaviour research. I am currently the principal investigator on a two year RCUK funded project entitled 'Neo-Demographics: opening developing world markets by using personal data and collaboration" (value £620,000, E700,000, $1000,000). This project examines the use of Big Data analytics in retailing and service provision in the UK, Tanzania, China & Malaysia. Other on-going research is concerned with temporal analysis of purchase behaviour and depth behavioural analysis of consumers' transaction records. I am also a CI on the EPSRC grant: 'From Human Data to Personal Experience' [2015] - value £4,062,954. This funds the Horizon Institute (Digital Economy Research). Recently I also secured funding as CI for the 'Big Data & Resilience' call (DFID/ERC/ESRC).

Andrew is currently collaborating on the following projects:

  • Centre for Doctoral Training in Horizon: Creating Our Lives in Data (Horizon CDT 3)
  • Horizon: Trusted Data Driven Products
  • EPSRC Centre for Doctoral Training in Horizon: Creating Our Lives in Data

Andrew is currently supervising the following Research Students:

Georgiana Avram
Joanne Parkes
roberto mansilla
School Administrative Roles
Director of the N-LAB

School Committee Memberships
Research & Knowledge Exchange Committee (Formerly RD) 2014 Chair ( 2015 - 2016)


Nottingham University Business School

Jubilee Campus

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