Nottingham University Business School
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Tourists and tourism research

The travel and tourism sector reaches across many aspects of business, and this is reflected at Nottingham University Business School, where the School boasts a prolific and impactful research portfolio.

With a focus on a equity and inclusivity in the tourism industry, Professor Jillian Rickly has partnered with Assistance Dogs UK and Guide Dogs for the Blind Association, to reveal systematic points of discrimination and the need for staff training across the travel, tourism and transport sectors for people with assistance dogs.  

Across the School, researchers consider tourist consumer behaviour. For example, in a recent project with the Nottingham UNESCO City of Literature, Professor Jillian Rickly and Dr Claire Ingram completed a market segmentation analysis to assess literary tourism potential.

Dr Carol Zhang’s work is primarily focused on social-political changes, with an interest in examining how those changes impact on social and self-identities in the context of international tourism. She also has extensive experience working with cultural institutions and in making cultural heritage more accessible to wider audiences. 

The theme of sustainability draws collaboration from across the School with the researchers at ICCSR where Dr Claire Ingram focuses on responsible consumption and Professor Mihaela Kelemen leads on community-engagement research, specifically in post-disaster and recovery tourism contexts.

Tourism research also surfaces in the Africa Research Group, where Professor Ken Kamoche embeds his work on human resource management in the hospitality sector, and at the Haydn Green Institute, where Dr Bin Wu examines social innovation in the context of rural development and stakeholder engagement.




This project shines new light on understanding and establishing ecosystems to foster social innovation for poverty alleviation and rural sustainability in the developing world.
Dr Bin Wu, Haydn Green Institute






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