Tourists and tourism research
The travel and tourism sector reaches across many aspects of business, and this is reflected at Nottingham University Business School, where the School boasts a prolific and impactful research portfolio, including a particular interest in equity and inclusivity in the tourism industry.
Professor McCabe leads in the area of social tourism, collaborating with numerous charities, including the Family Holiday Association, to study the benefits of holiday participation for disadvantaged families, while Professor Rickly has partnered with Assistance Dogs UK and Guide Dogs for the Blind Association, to reveal systematic points of discrimination and the need for staff training across the travel, tourism and transport sectors for people with assistance dogs.
Across the School, researchers consider tourist consumer behaviour. For example, in a recent project with the Nottingham UNESCO City of Literature, Professor McCabe, Professor Rickly and Dr Ingram completed a market segmentation analysis to assess literary tourism potential.
While Dr Zhang’s work Investigating the Chinese tourist market uses theories of identity to offer insights to Chinese tourists’ decision-making, behaviour, consumption patterns and co-creation practices.
The theme of sustainability draws collaboration from across the School with the researchers at ICCSR where Professor Caruana and Dr Ingram focus on responsible consumption and Professor Kelemen leads on community-engagement research, specifically in post-disaster and recovery tourism contexts.
Tourism research also surfaces in the Africa Research Group, where Professor Kamoche embeds his work on human resource management in the hospitality sector, and at the Haydn Green Institute, where Dr Wu examines social innovation in the context of rural development and stakeholder engagement.
This project shines new light on understanding and establishing ecosystems to foster social innovation for poverty alleviation and rural sustainability in the developing world.