Marketing for greater good
This research theme in the Department of Marketing, Tourism and Analytics spans across our diverse subject specialisms and methodologies. We demonstrate excellence through active engagement with the SDGs related to responsible consumption, health practices, subsistence marketplaces, and social justice issues.
To us, marketing for greater good means:
- harnessing the power of marketing to benefit society
- pioneering research on responsible consumer behaviour
- tackling issues through community-led knowledge exchange
Research stories
