Research
The ambition of our unique breadth and diversity of research is to challenge the status quo of marketing practice, advance our understanding of consumers, networks and brands, and champion sustainability issues in a world facing technological and environmental change.
This mission is underpinned by excellent business and stakeholder partnerships to produce research with impact and reach that is helping policy makers and managers make better informed decisions.
Our internationally recognised scholarship is driven by cross-disciplinary and multi-methodological perspectives. We work collaboratively on a range of projects and activities with colleagues from universities across Europe, North America, Asia, Africa and the Pacific. These global research networks and close links with industry inform our innovative teaching, offering students essential insights to marketing in a changing world.
Expertise
Building on our expertise in the areas of consumer behaviour, data analytics, services marketing, tourism behaviour, business networks and innovation our research coalesces around the themes of:
- behavioural and brand analytics
- environmental and social sustainability
- experiences and identity
- innovation, networks and digital interfaces
N/LAB
The Marketing Department also houses the N/LAB.
Using data driven approaches and predictive modelling techniques to understand consumer behaviour and business decision making, it is a state-of-the art centre of excellence.
James Goulding, Assistant Professor in Business Analytics, talks about N/LAB.
PhD students
Prospective PhD students are encouraged to contact the Department’s Research Director, Dr John Harvey, for more information about opportunities for postgraduate research.
