Nottingham University Business School
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Farah M. Y. Shishan

B.Sc in Marketing (University of Jordan, MBA in Business Administration (University of Jordan).

Room: B34 (South Building)
Tel: +44 (0) 115 8466378

Current Status: Writing up
Year of Registration: 2014
Expected Completion Date: /09/2017

Primary Funding Source:
University of Jordan

Research Topic:
The Deployment of Resources In Co-creation for Service Innovation in a Resource-constrained Environment A Study of the Small Hotel Sector

Research Details:
Developing new services is often an ongoing process; it keeps refining and improving once it is in the market. Within this development process, co-creation takes place and customer's role in contributing with their skills, experience, and knowledge increases. Co-creation for service innovation requires plentiful of resources, however, in a resource-constrained environment how firms cope with this challenge and how resources are developed and integrated in this activity

Research Supervisor/s: Helen Perks and Scott McCabe

Division: Marketing

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Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
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