Nottingham University Business School
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Yumeng Zhang

China University of Petroleum (Beijing)- Financial Management (Bachelor); Applied Economics (Master)

Room: D07 (Yang Fujia)
Tel: +44 (0) 115 8431398

Current Status: Minor Corrections
Year of Registration: 2016
Expected Completion Date: /09/2019

Research Topic:
Modelling Multi-Channel Supply Systems

Research Details:
The multi-channel strategy is a common strategy for companies. This research discusses how the manufacturers' choice of channel selection (i.e., delivering products direct to end customers vs. to an intermediary) affects their performance.

Research Supervisor/s: Bart MacCarthy and Behzad Hezarkhani

Division: Operations Management and Information Systems

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Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667