Nottingham University Business School
  • Print

Heppy Millanyani

Bachelor in Communication Science (University of Padjadjaran), Master in Marketing Management (Catholic University of Parahyangan)

Room: B22 (South Building)
Tel: +44 (0) 115 8467750

Current Status: Writing up
Year of Registration: 2015
Expected Completion Date: /09/2018

Primary Funding Source:
Directorate General of Resources for Science, Technology and Higher Education of Indonesia Scholarship

Research Topic:
Social Media, Its Contribution to Tourism Marketing

Research Details:
Social media has an important impact on tourism practice and theory. Right now, consumer search for information on social media and as a consequences, marketers have also adopting social media on their marketing communication strategy. There are a lot of tourism marketer who engage with the tourists, replying tourists' comments and addressing negative feedback on the social media. My research will concern on finding out the perception of tourists about these marketer's initiatives

Research Supervisor/s: Scott McCabe, Jillian Rickly and Robert Cluley

Division: Marketing

Return to list of PhD Students


Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667