Nottingham University Business School
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Samuel Johnson Ogundipe

Msc. Economics and Business Administration (Strategic Management), Msc. Business Administration and Management (Destination Marketing), Bachelor of Business Administration (International Business)

Room: B26 (South Building)
Tel: +44 (0) 115 8467751

Current Status: Registered
Year of Registration: 2016
Expected Completion Date: /09/2019

Primary Funding Source:
Business School Scholarship

Research Topic:
Exploring the interdependent roles of interfirm-problem-representations and knowledgeability on the development of collective mind in network relationships

Research Details:
The academic debate in the field of industrial marketing that is specifically focused on human cognition as well as the interplay between cognition, action and outcome has evolved considerably over the last 2 decades. There is a plethora of research investigating how the sensemaking of network actors and their cognitive representations of their social world are shaping their actions and social interactions. However, it is still unclear how teams involving cross-domain knowledgeable actors establish shared understanding and engage in collective decision making - especially when such actors lack shared history of work relationship.

Moreover, there is limited understanding on how network actors coordinate their collective activities in order to establish, ensure and maintain heedful interrelation of actions (i.e. develop collective mind as an outcome of social interactions - Weick & Roberts, 1993). This is particularly problematic in situations where the joint business activities of network actors are not fixed but temporally evolving and prone to unforeseen changes resulting from unplanned contingencies and/or insubordination of some network members. These knowledge gaps call for studies investigating the process of forming collective mind in industrial network context (Mattsson, Corsaro, & Ramos, 2015; Mouzas & Henneberg, 2015).

Therefore, this research responds to the call by empirically investigating selected social networks in order to develop a theoretical model of the process of forming collective mind based on actual practices in real-life social settings. The theoretical foundation of the study will be drawn from three literature: knowledge coordination, knowledge sharing and structuration theories.

Mattsson, L. G., Corsaro, D., & Ramos, C. (2015). Sense-making in business markets - the interplay between cognition, action and outcomes. Industrial Marketing Management, 48(Special Issue), 4-11.

Mouzas, S., & Henneberg, S. C. (2015). Inter-cognitive representations in business networks. Industrial Marketing Management, 48, 61-67.

Weick, K., & Roberts, K. H. (1993). Collective mind in organizations Heedful interrelating on flight decks. Administrative Science Quarterly, 38(3), 357-381

Research Supervisor/s: Linda D. Peters and Zsofia Toth

Division: Marketing

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