One of the largest and most renowned groups of marketing academics in Europe, the Marketing Department at Nottingham University Business School is a centre of international excellence across teaching and research that is driven by a commitment to sustainability.
We are a vibrant, dynamic and welcoming community of scholars who work closely with companies, the public sector and other stakeholders to undertake impactful research. By collaborating with recognised organisations and industry, we ensure our teaching remains relevant to employers and is at the cutting edge of marketing practice.
We demonstrate expertise across consumer behaviour, tourism and innovation. Our N/LAB is celebrated as the University's Centre of Excellence for Consumer and Citizen Analytics for its cutting edge techniques to advancing social good.
With expertise across a range of specialisms, the Marketing Department coalesces around a passion for understanding consumer and market relations. Our students benefit from our research-led teaching, industry and third sector partnerships and commitment to sustainability.
Samanthika Gallage, Assistant Professor in Marketing, talks about using a bottom-up approach by going to consumers first instead of organisations.
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