Visioning a Creative and Cultural County (VCCC) is a collaborative, academic-policy research impact project between the University of Nottingham (UoN) and Leicestershire County Council (LCC).

Guided by a strong co-production ethos, VCCC is identifying LCC's policy needs in relation to joining up cultural provision, heritage service delivery, and creative practice under a Cultural Strategy. To this end, VCCC is developing a programme of research activities, consultation exercises and knowledge exchange events to inform evidence-based policymaking at local and regional levels and to articulate how the process of Cultural Strategy development will support sustainable policy development and related impact going forward.

To deliver this vital work meaningfully and effectively, VCCC is working in close collaboration with a range of regional and national policy partners, statutory and non-statutory bodies, and diverse local communities.