2023 has been a year of growth for the company. In February, W&W expanded their operations in China, opening a new office in Shenzhen after receiving a second round of investment, and in October, the Nottingham team moved to a new office at the University’s Innovation Park (UNIP), having outgrown their base at the Ingenuity Lab.
This summer was spent working with new partners giffgaff and UberEats to deliver a Welcome Pack project for over 20,000 international students at universities across the UK. The packs serve a dual purpose: connecting W&W’s partner brands with the international student market, and ensuring a warm welcome for students arriving in the UK, something close to the team’s hearts.
“Comprised mostly of international alumni, we once embarked on their own journeys to study in the UK - now as we witness students from around the world arriving in the UK, we resonate deeply. We were once in their shoes, often yearning for home during holidays. This experience of studying and living in the UK inspired us to initiate this project, with the hope of extending support to future international students.”
This is emblematic of the ethos that underpins Junyi’s business: connecting people, places and markets. As the Business School celebrates its 25th anniversary by looking to the next quarter century, Junyi is looking to the future as well.
“Breaking through more international barriers, that's the true meaning of international business. In the past two years, the world changed a lot - due to war, trading wars, the pandemic. So I think the true meaning, and the whole life purpose for international traders or businesspeople, is to bring the world together to break through these barriers. That's my purpose.”