International Media and Communications Studies BA BA

We live in culture and we communicate with each other every day, online and offline. What is communication? How is it shaped by culture? In this module, you will learn theories on communication, media and culture. These theories include Marxism, structuralism, poststructuralism, feminism, queer theory, postcolonialism, critical race studies and digital media studies. They will enable you to look at society and culture with fresh eyes and use media and communication more self-consciously. You will be aware of how social structures and power relations shape media and communication practices, and what we can do as individuals and social groups to challenge these structures and relations. Eventually, you will use these theories to critically analyse a wide range of media and cultural texts and practices such as film, television, journalism, advertising, popular culture and social media. This module is worth 20 credits.

While we may take the idea of our daily lives for granted, they are filled with 'realities' and phenomena that exceed our abilities to account for them: associating it with routine, familiar and repeated experiences, our everyday lives are, simultaneously, punctuated by the exceptional, the random and the disruptive. This module explores the cultural theory of everyday life, and covers the work of key theorists Michel de Certeau and Henri Lefebvre. You will be introduced to methods for representing everyday life in arts and media. You will also look at a wide range of attempts to register daily existence, including the modernist novel, photography, film, time capsules, poetry, video diaries and comics. This module is worth 20 credits.

In this module you will critically examine the social forces that have shaped different media, focussing on the press, broadcasting, the internet, and film & television. You will explore key debates surrounding the development, composition and function of these different media forms, and examine the social, political, economic and cultural conditions that shaped their evolution.

You will be introduced to a range of theoretical approaches to understanding the production, content and reception of media messages and representations, with a particular focus on the social and political role of the mass media.

This module is worth 20 credits.

This module takes a detailed look at debates around the impact of new information and communications technologies such as the internet, digital TV, and mobile and wireless communications on processes of communication. The module emphasises the social, economic and political implications of information communication technology adoption, such as the ongoing 'digital divide' between the information-rich and -poor. It also investigates issues surrounding human-machine interaction, exploring the reshaping of communication forms and practices together with notions of posthumanism and cyberbodies.

This module supports first year students as they make the transition into degree level work. You will gain skills in independent and collaborative learning with the aid of guided and self-directed learning tasks and individual and group research projects. The module prepares the ground for subsequent research training and for the final year dissertation.

We're bombarded with political messages every day and in every way. They aim to influence our thinking and affect our behaviour. Some are blatant ("Hands. Face. Space.") some are more subtle ("A report launched by a thinktank today highlights..."). Some don't seem like deliberate messages at all ("Have you seen this Boris GIF. 😂").

We'll explore this world of political communication, public relations and propaganda in its widest form. In particular we'll look at:

• communicators - established institutions and power groups as well as those in opposition to them, both in formal politics and civil society
• global contexts - the political, economic, social and cultural landscapes that structure and influence political journalism and public debate.
• the public – as passive audiences, as a political imaginary, as part of a deliberative public sphere, and as actively campaigning partisans
• form - the discourses and symbolic strategies used and the influence of technology
• ethics – whether persuasive communication is good or bad for democracy, and whether free or regulated media better serve the public interest

Taking a global approach we'll explore specific practices from around the world.

And with a focus on current political communication, you'll be expected to maintain an interest in recent events and to be able to discuss up-to-date examples.

This module is worth 20 credits.

In this module you'll learn how show business is broken down into 'show' and 'business' in film, television and promotional industries and examine how creative decision-making, technology and legislation influence those industries. You'll also learn about how advertising and market research influence the design and production of media in certain regions and how film and television industries have developed in different contexts and periods. This module is worth 20 credits.

This module introduces students to the key concept of translating between cultures as part of inter-cultural communication. The commingling of national and regional cultures in the light of increased flows of people, goods, capital and information is rendering the study of the impact of cultural difference on communication indispensable. This is particularly so for management theory, advertising and marketing, public relations and international news. Using a range of examples and case studies, this module enables students to perform comparative analyses that isolate cultural effects on communication. For example, how does the same advert 'play' in collectivist as opposed to individualist cultures; how might 'high-context' communication in a Chinese context effect a business negotiation; or how might cultural differences around conceptions of truth challenge Western liberal principles of freedom of speech. The module seeks to balance the ideal of harmonious inter-cultural communication on the one hand, and the richness of cultural diversity on the other.

In this module you'll learn about the concepts of ‘transnational’ and ‘postnational’ media, taking into account the movement and interactions of people, finance, technology and ideas around the world. The module addresses in particular global media interactions emerging from tensions between forces of cultural homogenisation and heterogenisation. You'll also develop a foundation of theoretical knowledge to be applied to case studies in global film, television and other screen and print media. This module is worth 20 credits.

For this year-long core research module you'll spend two hours a week in lectures and workshops to become familiar with different approaches to investigating research topics which interest you. This will include learning about and trying out first-hand a range of research methods and techniques commonly applied in ethnographic, historical and textual study, and determining their suitability for different projects. You’ll learn about the kinds of research that a range of industry professionals from diverse sectors within the media, creative, entertainment and heritage industries pursue, and have opportunities to reflect on how you could incorporate that learning into your own research. You'll also investigate the interdisciplinary nature of culture, film, media, the arts and critical digital studies and demonstrate this knowledge by choosing your own research project and methods. This module is worth is 20 credits.

This module develops critical modes of attention to the mediation of identity. On our screens and in our headphones, we shape and reshape our selves. Media do not reflect identities but play an active role in bringing them into being. This module takes up the question of 'identity politics', enhancing students' knowledge and understanding of key identity categories that have been advanced and problematized by media scholars, such as gender and sexuality, race and ethnicity, national, regional and local belonging, age, ability and disability, and more. The module also interrogates the mediated forms these identities take, considering the politics of looking and visual culture, the politics of hearing and auditory culture, and the politics of affect, emotions and embodiment. The module encourages historical as well as contemporary perspectives.

Digital communication and media are significantly transforming the ways our societies operate. In this module you will critically explore key issues behind this transformation, and investigate theoretical and practical foundations of digital communication and media and their relationship to contemporary culture. You will study the cultural, political, economic, technical and regulatory contexts from which digital communication and media have emerged and in which they continue to operate. To link conceptual frameworks to real-life experiences and situations, the module also provides opportunities for you to explore the interactive forms and practices that result from the use of digital communication and media through a range of both individual and group activities. This module is worth 20 credits.

This module gives students the opportunity to work independently on a chosen subject area of their choice, with an appropriate supervisor.

The major theoretical approaches to understanding images have included art history analysis, semiotics, psychoanalysis and discourse analysis, and the module explores each of these theoretical ways of 'decoding' images. We will ask asks how making affects meaning and how images can be seen as tools of critical theory in media culture. The module looks at a wide range of images from fine art, photography, print media, television and film, science and advertising. Student cover many themes, such as 'what is an image?', 'what is the relation between language and images?', 'what is the relation between image and thought?' The module ends on the open question of what visual literacy might be and mean in a visual culture.

This module examines the contested nature of culture in a variety of contexts. Beginning with a definition of culture that includes the arts and media, but broadening out to consider cultural practices in a range of situations, the module asks the key questions: who defines and controls culture and for what purposes and, conversely, what kinds of opportunities exist for cultural and creative resistance?

This module introduces students to the cultural and social role of sound and listening in everyday life. Scholars have argued that, since the Enlightenment, modern societies have privileged sight over the other senses in their desire to know and control the world. But what of hearing? Until recently, the role of sound in everyday life was a neglected field of study. Yet Jonathan Sterne argues that the emergence of new sound media technologies in the nineteenth century - from the stethoscope to the phonograph - amounted to an 'ensoniment' in modern culture in which listening took centre stage.

Beginning with an examination of the relationship between visual and auditory culture in everyday life, this module introduces a variety of cultural contexts in which sound played an important role, including:

• how people interact with the sounds of their cities
• how new sound technologies allowed people to intervene in everyday experience
• why some sounds (such as music) have been valued over others (such as noise)
• the role of sound in making and breaking communities
• the role of sounds in conflict and warfare
• the importance of sound in film and television from the silent era onwards.

We use a variety of sound sources, such as music and archival sound recordings, in order to understand the significance of sound in everyday life from the late eighteenth century to the present.

This module equips students you with the theoretical tools needed to explore how social identity is both asserted and challenged through the deployment of signs broadly conceived. 'Sign' is understood here primarily with reference to Saussurean linguistics, and the impact of the structuralist and then poststructuralist movements on disciplines such as anthropology, sociology, psychoanalysis, semiotics, postcolonial theory, cultural studies and visual culture.

• How does our accent function as a sign of our class origins or cultural sympathies?
• Does skin colour always function as a social sign?
• How do the clothes we wear align us with particular lifestyles and ideological positions and how is this transgressed?
• How has the phenomenon of self-branding colonised our everyday lives?
• What does our Facebook profile say about how we would like to be read by the wider world? Does the logic of the sign itself exceed what we intend to do with it?
• How do the signs that construct a social 'self' circulate in the context of new media?
• Are there psychological costs associated with living in this society of the sign?

This module will address these and other related questions by introducing students to the approaches of thinkers such as Freud and Lacan, Saussure and Greimas, Barthes and Baudrillard, Levi-Strauss and Geertz, Derrida and Bhabha, and Mirzoeff and Mitchell among others.

Almost every country has a cinema industry. Yet what’s shown, and why, varies wildly.

We’ll look at how films outside Hollywood are made, distributed and received globally, and how these reflect local, regional and international trends.

We’ll ask how these cinemas:

• reflect past and current international film industries setups and audiences’ tastes
• are driven by local cultural specifics and global changes
• might benefit different institutions and structures in society

We will also try to untangle categories such as national cinema, transnational cinema and world cinema, as well as to make sense of different filmic traditions, genres and modes around the world. Who creates these categories and who do they serve?

With an entire global cinema to draw from, the focus will narrow in any year to particular regions, filmic genres or movements.

This module is worth 20 credits.

This module is part of the nationwide Undergraduate Ambassadors Scheme, which works with universities to provide academic modules that enable students to go into local schools to act as inspiring role models. You will split your time between the university-based seminar and your allocated school, where you will be placed in an appropriate department as a teaching assistant. You will design and deliver a teaching project aimed at improving pupil understanding of selected aspects of media studies. You will be supported by the module convenor, the education specialist on campus, and the school's contact teacher. The module typically includes fortnightly seminars and seven half-days spent in school. Placements are in secondary schools and Sixth Form or FE colleges.

Explore the relationship between public space, politics and technology using overlapping and interdisciplinary fields, including:

• cultural studies
• cultural geography
• digital studies
• urban sociology
• cultural politics

You will engage in debates about the changing nature and uses of public space, with an emphasis on urban environments and digital space.

A range of protest movements will also provide case-study material and offer a central focus for your theoretical and practical explorations of the role of new technologies in:

• controlling space
• resisting control
• enabling new forms of civic participation.

This module is worth 20 credits.

Examine how issues of gender and sexuality relate to media and popular culture.

Using the intersectional fields of feminism, queer theory, and media and cultural studies we'll ask some crucial questions such as:

• How are gender and sexuality represented in media and popular culture?
• How do media and cultural industries structure gender and sexual inequalities?
• How are identities and practices of media audiences and users gendered and sexualised?
• How can gender and sexual norms be challenged in creative and radical ways?

This module is worth 20 credits.