Marketing MSc


Fact file

Qualification name:Marketing
Duration:1 year full-time
Entry requirements:2.1 (Upper 2nd class hons degree from British University or international equivalent)
Including:Management or business studies with at least one core Marketing module
Other requirements:Personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their bachelor degree). For international equivalences, the entry requirements for non-uk countries can be found at: http://www.nottingham.ac.uk/business/msc/admissions.html
IELTS:7.0 (with no less than 6.0 in any element)
Start date:September
Campus:Jubilee Campus

Course Overview

This course is accredited by EQUIS

The MSc in Marketing is a specialist programme designed for students with some academic background in Marketing and Management Studies who want to enrich and extend their existing knowledge.

It is one of only a few marketing courses in the UK accredited by The Chartered Institute of Marketing (CIM), one of the world’s largest organisations for professional marketers, while the international group of students we attract allows you to learn about international marketing issues.

This offers you an opportunity for direct entry onto the CIM’s Professional Diploma in Marketing, an enhanced qualification that employers value. An academic as well as a professional qualification on your CV will give you a huge differentiating factor, increasing your employment opportunities.

The course allows you to acquire a level of marketing knowledge that can either lead to a career in marketing or equip you for further academic study (i.e. for a PhD). The School’s Marketing Division has a well-established reputation for international research excellence and quality teaching, and hosts a large and diverse faculty of thought leaders in several areas of marketing. Our teaching and research expertise includes consumption and consumer behaviour, services marketing, international marketing, not for profit marketing, relationship marketing, business-to-business marketing, and marketing strategy, among others.

The programme aims at depth over breadth and includes significant small group teaching and tutorial work. The modules in the first semester provide the foundation for critical in-depth examination of marketing principles and research methods; in the second semester, the emphasis is on practice. After this, you will undertake a dissertation.

To bring marketing alive as a vibrant and important area of business expertise in modern organisations we include a variety of learning opportunities for our students such as guest speakers, industry placements, consultancy projects, and field trips.

Key facts

  • The Business School is a top 10 UK business school: Finance, Accounting and Management ranks sixth in the 2009 Independent Good University Guide
  • Our Postgraduate Careers Service places third in the UK for career placement success
  • We regularly review and update our MSc programmes to ensure that their content is relevant to the changing global business environment
Professional Accreditation


Course Details

The modules in the first semester of this course provide the foundation for a more detailed examination of marketing principles and practice in the second semester, as well as helping you to analyse existing research in the discipline.

Over the summer period towards the end of the course, you will undertake a 60 credit supervised 20,000 word dissertation on a subject of your choice relating to Marketing; you may have the opportunity to carry this out in collaboration with an external organisation.

The supervised dissertation allows you to develop your own independent research using concepts and techniques from the theoretical and methodological modules.

The MSc Marketing is taught on a full-time basis over one year.

During this time, you must accumulate 180 credits to qualify for the award of MSc.

120 credits come from modules taught and examined during two 15-week semesters.

Each taught module typically consists of 10, two or three hour sessions. Assessment is a combination of individual essay or group project and written examination.

The remaining 60 credits of this course are allocated to an independent dissertation, which is completed over the summer period for submission in September.


You will study the following moduless in order to develop your knowledge and skills relating to Marketing:

Semester 1

  • Marketing Management
  • Marketing Theory
  • Introduction to Research Methods

One from:

  • Further Qualitative Research Methods
  • Further Quantitative Research Methods

Semester 2

  • Consumer Behaviour
  • Strategic Marketing

At least one from:

  • Corporate Strategy
  • International Marketing
  • Marketing Communications
  • Marketing Practice
  • New Product/Service Development & Management

Please note that all module details are subject to change.

For more details on our modules, please see the Module Catalogue.


The Business School is offering a number of generous scholarships for the academic year 2014-15

For further details and eligibility please go to: www.nottingham.ac.uk/business/msc/scholarships.html


Postgraduate Careers Service

As a postgraduate student at Nottingham University Business School you will have access to our specialist in-house Postgraduate Careers Service to help you develop your career management skills and explore your career options. Through a combination of your academic studies and the careers support on offer you will be in an excellent position to enhance your career prospects. 

Average starting salary and career progression

In 2012, 81.7% of postgraduates in the Nottingham University Business School who were available for employment had secured work or further study within six months of graduation. The average starting salary was £25,547 with the highest being £45,000.*

* Known destinations of full-time home and EU postgraduates, 2011/12.

MSc Marketing graduates have entered career areas such as Account Management, Business Development, Communication Planning, Corporate Marketing, Management Consultancy, Media Marketing, Public Relations and Sales Management. Some graduates have also gone into self-employment.

Career Prospects and Employability

The acquisition of a masters degree demonstrates a high level of knowledge in a specific field. Whether you are using it to enhance your employability, as preparation for further academic research or as a means of vocational training, you may benefit from  careers advice as to how you can use your new found skills to their full potential. 

Our Careers and Employability Service will help you do this, working with you to explore your options and inviting you to attend recruitment events where you can meet potential employers, as well as suggesting further development opportunities, such as relevant work experience placements and skills workshops.  

The Enquiry Centre

The University of Nottingham
King's Meadow Campus
Lenton Lane
Nottingham, NG7 2NR

t: +44 (0) 115 951 5559
f: +44 (0) 115 951 5812
e: postgraduate-enquiries@nottingham.ac.uk
w: Frequently asked questions