Marketing MSc


Fact file

Qualification name:Marketing
Duration:1 year full-time
Entry requirements:2.1(Upper 2nd class hons degree or international equivalent)
Including:Any discipline, including business and management. This course is not suitable for students who have previously studied a significant amount of marketing
Other requirements:Personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their bachelor degree). For international equivalences, the entry requirements for non-uk countries can be found at: http://www.nottingham.ac.uk/business/documents/msc/internationalequivalents.pdf
IELTS:6.5 (no less than 6.0 in any element)
Start date:September
Campus:Jubilee Campus

Course Overview

This course is accredited by EQUIS

The MSc Marketing is designed for students with little or no previous academic background in marketing who want to pursue a career in marketing. The international background of the students we attract allows you to learn about marketing in an international context first-hand. To bring marketing alive as a vibrant and important area of business expertise in modern organisations we include a variety of learning opportunities for our students such as guest speakers, industry placements, and field trips.

This course is accredited by The Chartered Institute of Marketing (CIM), one of the world’s largest organisations for professional marketers. This allows you direct entry onto the CIM’s Professional Diploma in Marketing. The opportunity to follow up your academic qualification with a professional qualification gives you a combination that employers value and that differentiates you in the employment marketplace.

Key facts

  • The Business School is a top 10 UK business school: Finance, Accounting and Management ranks sixth in the 2009 Independent Good University Guide
  • Our Postgraduate Careers Service places third in the UK for career placement success
  • We regularly review and update our MSc programmes to ensure that their content is relevant to the changing global business environment
Professional Accreditation


Course Details

The MSc Marketing is taught on a full-time basis over one year.

During this time, you must accumulate 180 credits to qualify for the award of MSc.

120 credits come from modules taught and examined during two 15-week semesters.

Each taught module typically consists of 10, two or three hour sessions. Assessment is a combination of individual essay or group project and written examination.

The remaining 60 credits of this course are allocated to an independent dissertation, which is completed over the summer period for submission in September.


Semester 1

Core Modules

  • Consumer Behaviour and Consumption
  • Marketing Management
  • Marketing Research and Analytics
  • Strategic Marketing in the Digital Economy

Semester 2

Core Modules

  • Research Methods

Choose a minimum of two modules and a maximum of three modules from this group subject to meeting any pre-requisites: 

  • Branding and Marketing Communications
  • Contemporary Theories of Marketing
  • International Marketing
  • New Product/Service Development and Management
Choose no more than one further module from this group subject to meeting any pre-requisites and timetabling constraints:

  • Contemporary Developments in HRM/OB
  • E-Business
  • Innovation Management
  • Launching New Ventures
  • Technology Entrepreneurship
  • Tourism and Sustainability

  • 12,000-15,000 word individual dissertation on an approved subject relevant to the MSc Marketing or
  • A marketing project on an approved subject relevant to the MSc Marketing

For more details on our modules, please see the Module Catalogue.


Funding may be available through the Business School, and details can be found on the Business School web pages.

UK/EU Students

Funding information can also be found on the Graduate School website.

International Students


To find out more information on funding opportunities for international students please see the International Office scholarship webpages


Postgraduate Careers Service

As a postgraduate student at Nottingham University Business School you will have access to our specialist in-house Postgraduate Careers Service to help you develop your career management skills and explore your career options. Through a combination of your academic studies and the careers support on offer you will be in an excellent position to enhance your career prospects. 

Average starting salary and career progression

In 2013, 86% of postgraduates in the Nottingham University Business School who were available for employment had secured work or further study within six months of graduation. The average starting salary was £28,352 with the highest being £55,000.*

* Known destinations of full-time home and EU postgraduates, 2012/13.

MSc Marketing graduates have entered career areas such as Account Management, Business Development, Communication Planning, Corporate Marketing, Management Consultancy, Media Marketing, Public Relations and Sales Management. Some graduates have also gone into self-employment.

Career Prospects and Employability

The acquisition of a masters degree demonstrates a high level of knowledge in a specific field. Whether you are using it to enhance your employability, as preparation for further academic research or as a means of vocational training, you may benefit from  careers advice as to how you can use your new found skills to their full potential. 

Our Careers and Employability Service will help you do this, working with you to explore your options and inviting you to attend recruitment events where you can meet potential employers, as well as suggesting further development opportunities, such as relevant work experience placements and skills workshops.  

The Enquiry Centre

The University of Nottingham
King's Meadow Campus
Lenton Lane
Nottingham, NG7 2NR

t: +44 (0) 115 951 5559
f: +44 (0) 115 951 5812
e: postgraduate-enquiries@nottingham.ac.uk
w: Frequently asked questions