Marketing MSc


Fact file

MSc Marketing
1 year full-time
Entry requirements
2:1 (or international equivalent) in any discipline, excluding degrees with a substantial amount of marketing
Other requirements
Personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their undergraduate degree)
6.5 (no less than 6.0 in any element)

If these grades are not met, English preparatory courses are available
Start date
Jubilee Campus
Tuition fees
You can find fee information on our fees table.


This course is recognised with dual-award status by the Chartered Institute of Marketing (CIM) and is designed for students who want to pursue a career in marketing.
Read full overview

The international background of the students we attract to our MSc Marketing course allows you to learn about marketing in an international context first-hand.

We bring marketing alive as a vibrant and important area of business expertise in modern organisations by including a variety of learning opportunities such as guest speakers, industry placements, and field trips.

This course is accredited by The Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. The CIM develops the marketing profession, maintains professional standards and improves the skills of marketing practitioners. Nottingham University Business School has joined forces with CIM to give you the opportunity to gain professional qualifications through CIM Graduate Gateway.

CIM qualifications are highly sought after by employers, and map alongside our own degrees to ensure we are equipping you with the best opportunities for a successful marketing career. We have created a seamless pathway to gaining the CIM Diploma in Professional Marketing as well as your MSc Marketing.

This will allow you to gain a valuable qualification from a leading university, as well as helping you to gain a professional qualification in marketing from the CIM. We see this as a real benefit for our students in today's competitive job market, and one that clearly demonstrates to employers your commitment to a career in marketing.

Presessional English for Academic Purposes

The Centre for English Language Education (CELE) runs 10-week and 5-week business and management English language and study skills courses. These courses are designed in collaboration with Nottingham University Business School and prepare students going on to programmes in business and management.

If you are close to the English language level you need to go on to the Business School's MSc course and you meet the entry requirements for the relevant CELE course, you may be eligible for a joint offer. This means that:

  • you only need one TIER 4 visa and CAS
  • you take a 10 or 5-week English Language and Academic Skills preparation course, and then go onto your MSc course
  • you have a guaranteed place on the MSc course
  • your progression to the MSc is automatic, provided you attend and complete all the coursework

For more details, please visit the CELE website

Students who enter via the CELE route are exempt from paying the school's £1,000 reservation fee. For more details, please contact us.

Professional accreditation


Key facts

  • The course is recognised with dual-award status by the Chartered Institute of Marketing (CIM)
  • The Business School, across all three campuses (UK, China and Malaysia), is EQUIS accredited by the European Foundation for Management Development (EFMD) - one of the world's leading accrediting bodies for business schools
  • In the latest Research Excellence Framework (REF) we ranked 6th for research power out of 101 UK business and management institutions
  • We are ranked 12th in the UK for business and management studies in the QS World University Rankings by Subject 2016 (top 100 worldwide)

Course details

You must accumulate 180 credits to qualify for the award of MSc; 120 from modules taught and examined during two 15-week semesters.

Each taught module typically consists of ten 2-3 hour sessions. Assessment is a combination of individual essays or group projects and written exams.

The remaining 60 credits of this course are allocated to a 12,000-15,000-word individual dissertation on an approved, relevant subject or a marketing project, which is completed over the summer period for submission in September.



Semester one


Consumer Behaviour and Consumption

The module interrogates the concept of 'the consumer' and 'consumption'. It examines behaviour across the consumption cycle (through production, acquisition, use and disposal) addressing individual and contextual factors that shape behaviour at micro and macro levels.

It reviews the roots of research into consumer behaviour and consumption, covers particular theories and bodies of literature (eg decision making, learning, habits, socio-cultural processes). It provides opportunities to apply theory to consumer behaviour and consumption in a variety of context and to assess the implications for commercial and non-profit organisations, public policy and consumers themselves.

Marketing Management

The module covers operational perspective on:

  • Nature of marketing
  • Marketing mix management
  • Managing products, services and brands
  • New product development
  • Pricing
  • Integrated marketing communications
  • Internal marketing
  • Managing distribution channels
  • Experience marketing
  • Sustainable marketing
Marketing Research and Analytics

Lecture topics to include:

  • Uses of marketing data
  • The market research process
  • Types of marketing data
  • Primary marketing data gathering
  • Sources of secondary data
  • Analysis qualitative data
  • Analysing quantitative data
  • Interpreting and presenting marketing research
  • Data infrastructures
  • Ethics and the regulation of marketing data
Strategic Marketing in the Digital Economy

The module covers strategic options for the digital economy, strategic usage of social media, email, search engines and mobile platforms, marketing performance measurement in the digital economy, market orientation and concept, marketing strategy and business performance, strategic marketing planning, understanding the market environment, market segmentation, targeting and positioning, product and market life-cycles, competitive advantage, the nature of competition, strategic choice and the evolution of markets, developing and analysing strategic options, implementing marketing strategies, strategic thinking and strategic market outlook, Marketing Simulation Game.


Semester two


Research Methods

Part I: Introduction Qualitative Analysis - This part of the module will be concerned with the collection and analysis of qualitative data.

Part II: Introduction Quantitative Analysis - Survey design and measurement, Introduction to statistics; hypothesis testing, t-tests, ANOVA, Regression Analysis and Factor Analysis.



Choose a minimum of two modules and a maximum of three modules from the following list:

Branding and Marketing Communications

Lecture topics to include:

  • What is a brand
  • The marketing communications industry
  • Develop adverts and campaigns
  • The media
  • Ethics and the regulation of marketing communications
  • Measuring and managing brands
  • Cognitive theories of marketing communications
  • Consumer behaviour and marketing communications
  • Practitioner theories of marketing communications
  • Social theory of advertising
Critical Marketing, Ethics and Sustainability

Content will include the following:

  • Theory in marketing: nature, roots and concepts
  • Critical thinking and Critical Marketing
  • The marketing concept and the marketing mix: a critical analysis
  • The Domain of marketing and Macro-marketing
  • Marketing, Ethics and Sustainability
  • Knowledge and competing epistemologies in marketing
  • Consumption, meaning and Culture
  • Relational and service-dominant logic
  • Applying marketing theory
  • Module review and revision session
International Marketing

The module provides an overview of the changing international business environment and its challenges for international firms. It critically reviews contemporary issues in international marketing and provides insights into the development of competitive strategies and international marketing management within the context of consumer goods, industrial goods and services.

The module is designed to develop an appreciation of the special requirements for successfully conducting international marketing activities. The module aims to provide you with an in-depth understanding of current issues in international marketing theory and practice.

New Product/Service Development and Management

The ability to develop and manage new product and services is crucial for the long-term survival of the firm and lies at the heart of the marketing concept. This module is designed to develop an appreciation of the latest theory and practice in the management and development of new products and services. This module will explore the strategic role of new product/services in creating a competitive advantage and the associated strategic management decisions.

The importance of understanding the dynamic changing marketing environment and the role of market learning in the development processes will be explored. In addition the uses of traditional and non-traditional market research approaches for identifying customer needs are examined. New product and service development processes will be evaluated. This includes the ideation process, user involvement and role of creativity. Finally the module will focus on launch management and marketing communications.


Choose one further module from the following list:

Contemporary Developments in HRM/OB

The module examines core contemporary topics in OB/HRM to highlight theory and provide you with a business context within which to understand the topic.

Topics include challenges organisations face in creating and retaining knowledge, developing talent across all the major functions, managing multi-cultural teams at the domestic and international context, the impact of the global economy on employees, reconciling individual expectations and the exigencies of the business world, and employment law.


The e-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.

Innovation Management

The module covers the following: 

  • Introduction - What is Innovation Management?
  • Building an Innovation Organisation
  • Innovation and Family Firms
  • External Guest Speaker
  • Sources of Innovation and Networks
  • Innovation Strategy and Blue Ocean Strategy
  • Selecting the Right Idea
  • Implementing Ideas
  • Capturing Learning
  • Group Presentations - Appraisal of Innovation
  • Management of an Innovative Firm - consider the challenges of managing innovative products, services, processes and business models that are to be delivered across different international contexts
Launching New Ventures

This module will introduce you to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well.

Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Launching New Ventures will prepare you to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.

Technology Entrepreneurship

The aim of this module is to offer you an appreciation of the entrepreneurial actions involved in the commercial exploitation of new science and technology inventions. This type of activity is increasingly recognized as vital for the commercialisation of technology from universities and research institutes into knowledge-driven organisations. Political and sociological debates about the significance of technology transfer from universities will also be considered. The importance of intellectual property and patenting as a key asset in technology entrepreneurship will feature strongly in the module.

You will gain practical experience by researching and devising entrepreneurial strategies for commercializing novel science and technology ideas. This will require working with real patents and patent searching to critically examine contextual (eg between industrial sectors and countries) and strategic differences (eg licensing deals, collaborations and new venture creation). Technology entrepreneurs, Science Incubator managers and related professional services (eg IP lawyers, investors) will assist with the module at appropriate points.

Tourism and Sustainability

This module is concerned with providing an understanding of the theoretical and practical issues relating to environmental, economic and socio-cultural sustainability in tourism. A day long field trip may form part of this module. Topics covered include:

  • Tourism and the environment
  • Sustainability and biodiversity
  • Impact of tourism on physical and cultural environments
  • Eco-tourism and heritage
  • International case studies in environmental tourism


The modules we offer are inspired by the research interests of our staff and as a result may change for reasons of, for example, research developments or legislation changes. This list is an example of typical modules we offer, not a definitive list.



Funding may be available through the Business School. Funding information can also be found on the Graduate School website.

International and EU students

The University of Nottingham offers a range of masters scholarships for international and EU students from a wide variety of countries and areas of study.

Applicants must receive an offer of study before applying for our scholarships. Applications for 2017 entry scholarships will open in late 2016. Please note the closing dates of any scholarships you are interested in and make sure you submit your masters course application in good time so that you have the opportunity to apply for them.

The International Office also provides information and advice for international and EU students on financing your degree, living costs, external sources of funding and working during your studies.

Find out more on our scholarships, fees and finance webpages for international applicants.



Postgraduate careers team

As a postgraduate student in Nottingham University Business School you will have access to our specialist in-house postgraduate careers team to help you develop your career management skills and explore your career options. Through a combination of your academic studies and the careers support on offer you will be in an excellent position to enhance your career prospects.

Average starting salary and career progression

In 2015, 97% of postgraduates in the Nottingham University Business School who were available for employment had secured work or further study within six months of graduation. The average starting salary was £29,221 with the highest being £55,700.*

Career destinations for our graduates include accountants, finance and investment analysts, higher education teaching professionals, investment bankers, IT business analysts, management consultants, marketing professionals, public relations professionals and university researchers.

* Known destinations of full-time home higher degree postgraduates 2014/15. Salaries are calculated based on those in full-time paid employment within the UK.

Career prospects and employability

The acquisition of a masters degree demonstrates a high level of knowledge in a specific field. Whether you are using it to enhance your employability, as preparation for further academic research or as a means of vocational training, you may benefit from careers advice as to how you can use your new found skills to their full potential.

Our Careers and Employability Service will help you do this, working with you to explore your options and inviting you to attend recruitment events where you can meet potential employers, as well as suggesting further development opportunities, such as relevant work experience placements and skills workshops.

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