The VIP Studio attended SXSW as part of the UK House takeover on 10 March. There were two streams of activity:
These highlighted the R&D potential of our Virtual and Immersive Production Studio, Mixed Reality Lab, AI and robotics research to enable creative industries to innovate by adopting new technologies and to enable technology companies to grow their markets through finding new applications for their products in the creative sector.
Art, Creativity, and Disruptive Technology Roundtable
- Hub Space, UK House, Austin, TX
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10-11am
A curated conversation on the immediate and imagined impact of AI, quantum computing, and hyper-personalisation in immersive experience design. Researchers, technologists, and creative practitioners examined how these technologies are reshaping film, gaming, live performance, and digital storytelling - and what this means for the future of creative practice.
Speakers included:
- Aoi Nakamura and Esteban Lecoq (Co-founders & Co-Artistic Directors of AΦE) aoiesteban.com
- Muki Kulhan, Chief Innovation Officer, Executive ImmersiveXR and Creative R&D Producer of Muki International.
- Guy Gadney, Chief Executive Officer, Charismatic.ai
VIP Studio Unpacked
- UK House, Austin, TX
- 1.30pm; 3.30pm; 5.30pm
An interactive opportunity experiencing the Virtual and Immersive Production (VIP) Studio research in action.
This portable collection of digital experiences showcased new approaches to virtual performance, AI-driven storytelling,and immersive environments, developed through the University of Nottingham’s pioneering arts led research in virtual production, mixed reality, and creative AI.
Sample projects included: VR horror film: A Place for Everyone, Holographic Lord Byron and a Feminist Chatbot.
Bringing together expertise from the Virtual and Immersive Production Studio and the Mixed Reality Lab, these events explored how arts led technology research can drive new creative, ethical and inclusive opportunities.
Project details and Credit list
- Music: Anna Shvets
- Code: Anna Shvets, Anthony Trzepizur
- Duration: 1 min
- Year of Creation: 2024
This application explores the adaptation of a 2D digital audio-visual artwork to a VR context using the neuromorphic computing paradigm and the Niagara particle systems in Unreal Engine 5. It features Carnaval of Colour, an audio-visual 2D piece by London-based visual artist Terry Trickett, inspired by music composed by Anna Shvets.
The user is surrounded by particle emitters that project video frame representations as simultaneous displays of time steps, generated via a time-distributed data generator. The central visual element references the concept of interlacing, with all particle systems dynamically responding to the spectral features of the music.