Second-year studies typically include core modules in the economics of innovation, pricing and decision making, organisation, international firms, quantitative methods and econometrics.
Industrial Economics I: Economics of Organisation and Innovation
The aim of the module is to introduce you to the theoretical building blocks for the economic analysis of organisations and innovation from a variety of perspectives, as well as the application of theories toward understanding issues in the subject areas, covering topics such as organisational architecture, reward systems, performance measurement, various types of innovation, intellectual property and standards, economics of networks, innovation clusters and policy-related issues etc.
Industrial Economics II: Pricing and Decision Making
The aim of the module is to introduce you to industrial economics. The module coves two broad topics:
- The traditional market models (monopoly, oligopoly, decisions under uncertainty)
Quantitative Methods 2A
In this module you'll study further maths and statistics including topics such as linear algebra, constrained optimisation, difference equations and hypothesis testing.
This module will provide an introduction to the theory and practice of quantitative economic modelling at a basic level. The theoretical framework will be developed around the classical regression model and its extensions, with theoretical understanding being supplemented with computer-based practical examples of modelling and data analysis.
Firm Strategy and Internationalisation
The aim of the module is to introduce you to the economic view of firms, highlighting the implications for firms' decisions in closed and open economies.
The module intends to cover topics such as agency theory, transaction cost economics, integration, and organisational and institutional aspects of international business and their impacts.
Calculus and its Applications
This module provides key mathematical analysis and tools for advanced modelling for a wide range of applications used in business, finance and economics. Elementary calculus of a single variable is reviewed and extended and used to give insight to modelling through use of first-order differential equations. Differential calculus of functions of several variables is introduced and their applications for multi-dimensional models.
Corporate Entrepreneurship and Innovation Management
The current business climate demands that companies, large or small, develop the capability to anticipate and respond to changes in their external environment. These changes may represent opportunities or threats for companies.
Entrepreneurship has been viewed as a means through which economic actors identify and pursue such opportunities. It is often assumed that large, established organisations are constrained by bureaucracy and are not as flexible and entrepreneurial as new small firms. There are, however, several examples of large companies (such as Sony, 3M and IBM), which have been able to create and sustain a competitive advantage by being consistently innovative and entrepreneurial.
This module explores entrepreneurship in larger companies. Corporate entrepreneurship is a term used to describe entrepreneurial behaviour inside established mid-sized and large organisations.
This module concentrates on the major investment and financing decisions made by managers within a firm.
Database Design and Implementation
This module examines the process of relational database design and implementation using relevant theory. Applications of modern databases will be studied and all students will be required to create a database system, fully documented, to solve a given problem.
This module will develop your understanding of entrepreneurship in an international context through considering a range of key issues and topics. The module adopts a critical and broad-ranging social science approach to the subject and aims to provide you with the ability to analyse entrepreneurship from an international perspective within the context of a wide range of management, organisation studies and social science debates.
The module focuses on both the conceptual aspects of international entrepreneurship as well as practical elements in order to equip you with a valid grounding of both theory and practice.
This module will introduce the following topics:
- Activity based costing
- Process costing
- Transfer pricing
- The changing role of the management accountant
- Curvilinear cost functions (for example, the learning curve)
- Pricing decisions and strategies
- The range of alternative approaches to performance measurement and their respective merits/problems
Management Science for Business Decisions I
This module develops an understanding of when and how different approaches, models and methods are used in management decision-making. Areas covered include: optimisation models and methods, project management methods, queuing systems and simulation, sequencing and scheduling.
This module provides you with a theoretical and applied overview of strategic management in today's operational environment. It introduces and analyses the key concepts, frameworks and techniques of strategic management, which allow them to diagnose complex situations related to real-world business development.
Managing and Marketing Tourism
The module examines the particular management and marketing issues affecting the tourism sector, using both relevant theoretical frameworks and applied cases from a range of different countries. The module covers topics such as:
- the importance of tourism to the global economy
- services marketing and management principles and the specific characteristics of tourism in the service economy
- tourist consumer behaviour, including latest trends in travel patterns
- strategic marketing tools for tourism
- managing service quality and delivery in tourism
- destination management and marketing, imagery and branding
- tourism product development, marketing communications and pricing
- ICTs, channel strategies and e-tourism marketing
- mobile and social media marketing in tourism
- crisis management and scenario planning
Managing Business Operations
This module explores the strategic importance of operations in business management, within and across organisations, and in addressing environmental and societal challenges. Organisations in this module refer to organisations from the public, private and third sectors; service and manufacturing.
Examples of topics include:
- value and performance
- the links with other business functions
- product and service innovation
- managing the supply chain and network
- resource management
- excellence through improvement and quality
Managing Tourism and the Environment: Conflict or Consensus?
This module will examine and explore:
- the interactions between and the management of tourism and the environment from the perspective of key stakeholders including business, government, non-governmental organisations, tourist and local communities
- the emergence of environmentally concerned consumers and the implications of different environmental paradigms for tourism development
- debates surrounding the environmental and economic impacts of tourism to highlight the potential for both conflict and consensus
- the role played by pressure groups in influencing tourism development and the emergence of nature/eco-tourism
This module is designed to focus on the strategic and operational aspects of marketing management. It will examine:
- understanding the marketing concept
- the role of marketing within business and its contribution to business performance and enhancing value
- developing marketing strategy
- segmentation, targeting and positioning
- managing the marketing mix
- planning and implementation
The Psychology of Economic and Business Decisions
Much economic and business behaviour deviates from the traditional views of rationality - for example, utility and profit maximisation. This module provides an overview of alternative views of decision making from behavioural economics and the economic psychology of individual choice.
The focus is both on new methods of economic enquiry and the insights they have generated into economic and business decision making. These new approaches include: experimental and cognitive economics; neuroeconomics; economics of emotions and happiness; behavioural finance; cultural economics; social preferences and evolutionary psychology.
Risk Management Decisions
This module will introduce the different aspects of corporate risk and examine how the risk of fortuitous loss may affect the various stakeholders in the operations of firms.
Supply Chain and Operations Planning
This module will introduce you to:
- supply chain fundamentals, including: the supply chain planning processes and the need for them
- planning processes and methods, including: forecasting; aggregate planning; MRP; capacity management; theory of constraints (TOC); JIT (kanban); inventory management
- IS/IT support for planning including ERP systems
- planning through the supply chain, examining the challenges in different contexts through case studies