Second-year studies typically include core modules in the economics of innovation, pricing and decision making, organisation, international firms, quantitative methods and econometrics.
Industrial Economics I: Economics of Organisation and Innovation
The aim of the module is to introduce you to the theoretical building blocks for the economic analysis of organisations and innovation from a variety of perspectives, as well as the application of theories toward understanding issues in the subject areas, covering topics such as organisational architecture, reward systems, performance measurement, various types of innovation, intellectual property and standards, economics of networks, innovation clusters and policy-related issues etc.
Industrial Economics II: Pricing and Decision Making
The aim of the module is to introduce you to industrial economics. The module coves two broad topics:
- The traditional market models (monopoly, oligopoly, decisions under uncertainty)
Quantitative Methods 2A
In this module you'll study further maths and statistics including topics such as linear algebra, constrained optimisation, difference equations and hypothesis testing.
This module will provide an introduction to the theory and practice of quantitative economic modelling at a basic level. The theoretical framework will be developed around the classical regression model and its extensions, with theoretical understanding being supplemented with computer-based practical examples of modelling and data analysis.
Firm Strategy and Internationalisation
The aim of the module is to introduce you to the economic view of firms, highlighting the implications for firms' decisions in closed and open economies.
The module intends to cover topics such as agency theory, transaction cost economics, integration, and organisational and institutional aspects of international business and their impacts.
Risk Management Decisions
This module will introduce the different aspects of corporate risk and examine how the risk of fortuitous loss may affect the various stakeholders in the operations of firms.
Insurance in a Risky World
The module examines how insurance markets operate to satisfy commercial and individual customers' demand for protection against risk, and would usually include:
- introduction to insurance
- private and social insurance
- the historical development of insurance
- why buy property/liability insurance
- why buy life, health and pensions insurance
- the supply of insurance
- Lloyd's and the London Insurance Market
- how is insurance distributed to consumers
- the role of insurance in the economy
- international aspects of insurance
- insurance and catastrophes
Calculus and its Applications
This module provides key mathematical analysis and tools for advanced modelling for a wide range of applications used in business, finance and economics. Elementary calculus of a single variable is reviewed and extended and used to give insight to modelling through use of first-order differential equations. Differential calculus of functions of several variables is introduced and their applications for multi-dimensional models.
Corporate Entrepreneurship and Innovation Management
The current business climate demands that companies, large or small, develop the capability to anticipate and respond to changes in their external environment. These changes may represent opportunities or threats for companies.
Entrepreneurship has been viewed as a means through which economic actors identify and pursue such opportunities. It is often assumed that large, established organisations are constrained by bureaucracy and are not as flexible and entrepreneurial as new small firms. There are, however, several examples of large companies (such as Sony, 3M and IBM), which have been able to create and sustain a competitive advantage by being consistently innovative and entrepreneurial.
This module explores entrepreneurship in larger companies. Corporate entrepreneurship is a term used to describe entrepreneurial behaviour inside established mid-sized and large organisations.
This module will introduce the following topics:
- Activity based costing
- Process costing
- Transfer pricing
- The changing role of the management accountant
- Curvilinear cost functions (for example, the learning curve)
- Pricing decisions and strategies
- The range of alternative approaches to performance measurement and their respective merits/problems
Management Science for Business Decisions I
This module develops an understanding of when and how different approaches, models and methods are used in management decision-making. Areas covered include: optimisation models and methods, project management methods, queuing systems and simulation, sequencing and scheduling.
This module provides you with a theoretical and applied overview of strategic management in today's operational environment. It introduces and analyses the key concepts, frameworks and techniques of strategic management, which allow them to diagnose complex situations related to real-world business development.
Managing and Marketing Tourism
The module examines the particular management and marketing issues affecting the tourism sector, using both relevant theoretical frameworks and applied cases from a range of different countries. The module covers topics such as:
- the importance of tourism to the global economy
- services marketing and management principles and the specific characteristics of tourism in the service economy
- tourist consumer behaviour, including latest trends in travel patterns
- strategic marketing tools for tourism
- managing service quality and delivery in tourism
- destination management and marketing, imagery and branding
- tourism product development, marketing communications and pricing
- ICTs, channel strategies and e-tourism marketing
- mobile and social media marketing in tourism
- crisis management and scenario planning
Managing Business Operations
This module explores the strategic importance of operations in business management, within and across organisations, and in addressing environmental and societal challenges. Organisations in this module refer to organisations from the public, private and third sectors; service and manufacturing.
Examples of topics include:
- value and performance
- the links with other business functions
- product and service innovation
- managing the supply chain and network
- resource management
- excellence through improvement and quality
This module is designed to focus on the strategic and operational aspects of marketing management. It will examine:
- understanding the marketing concept
- the role of marketing within business and its contribution to business performance and enhancing value
- developing marketing strategy
- segmentation, targeting and positioning
- managing the marketing mix
- planning and implementation
The Psychology of Economic and Business Decisions
Much economic and business behaviour deviates from the traditional views of rationality - for example, utility and profit maximisation. This module provides an overview of alternative views of decision making from behavioural economics and the economic psychology of individual choice.
The focus is both on new methods of economic enquiry and the insights they have generated into economic and business decision making. These new approaches include: experimental and cognitive economics; neuroeconomics; economics of emotions and happiness; behavioural finance; cultural economics; social preferences and evolutionary psychology.
Tourism Futures: The Challenge of Sustainability
This module will survey the international tourism industry in the 21st century. Starting with lectures on the history and sociology of tourism and its broader cultural significance, it will analyse trends in tour operation management, sustainable transport practice, niche markets like eco-tourism, and investigate and evaluate the various social, cultural and environmental impacts which the tourist industry has on destinations.
The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue
for information on available modules. This content was last updated on