The module covers the following:
- Firms and Market Power
- Market Structure and Government Policy
- Government Intervention
- International Trade
- International Capital and other Factor Flows
- The Macroeconomic Policy
- Balance of Payments and Foreign Exchange
The module aims to provide students who have no previous training in economics with a knowledge and understanding of key economic concepts and tools of analysis relevant to the student of business.
The module covers the following:
- The roles of accounting in business and its link to global capital markets
- International accounting harmonisation
- Comparative international accounting
- Financial statement analysis
- Managerial accounting for planning and control
- Discounted Cash Flow and Valuation
The module aims to provide course members with an appreciation of the roles and techniques of accounting in the context of international business reporting and management.
Classic management topics and critical reflections on management knowledge: I People in organisations – theories of motivation and of team development, and their contemporary relevance; II. Organisational processes – theories and models for managing organisational culture, strategic change, across cultures, equality and participation equality, and learning and leadership; and, III. Critical perspectives on management knowledge – from disciplinary knowledge to the meaning of work, comparative management and its prospects, and from application of classic theory to emerging dialogues in the global age.
The module aims to:
- introduce key concepts in managing organisations
- investigate how organisations adapt to their environments
- facilitate a critical understanding of the core issues in contemporary organisations
- provide a framework for understanding the systems and management role in organisations
- provide a guide for exploring management issues in a global context
- to develop the ability to diagnose and solve organisational problems
Choose one module from the following list:
Creative Problem Solving
The course will introduce students to the latest thinking in the areas of creativity, the creative process, knowledge management practices and the nature of entrepreneurship. Having established the cricual link between creativity, entrepreneurship and economic development the course proceeds with the latest thinking in the areas of creativity, entrepreneurship and economic development the course proceeds with the latest thinking in the areas of creativity, the creative process and modern knowledge management practices supported by case studies and examples of successful applications.
Students will be introduced to a variety of creative problem solving techniques and learn how to apply these techniques in the context of the development, evaluation and application of ideas and concepts with commercial potential.
The module aims to encourage students to develop an understanding of entrepreneurial creativity through theoretical analysis and the use of creative problem solving techniques. The module will enable students to generate, evaluate and apply new ideas and concepts within a business planning process. Students will also experience creative problem solving techniques, reflect upon appropriate methods for different stages of problem solving techniques, reflect upon appropriate methods for different stages of problem solving and explore the relationship between creative problem solving and entrepreneurship.
Strategic Marketing in the Digital Economy
The module covers strategic options for the digital economy, strategic usage of social media, email, search engines and mobile platforms, marketing performance measurement in the digital economy, market orientation and concept, marketing strategy and business performance, strategic marketing planning, understanding the market environment, market segmentation, targeting and positioning, product and market life-cycles, competitive advantage, the nature of competition, strategic choice and the evolution of markets, developing and analysing strategic options, implementing marketing strategies, strategic thinking and strategic market outlook, Marketing Simulation Game.
The module aims to:
- bring forth the necessary strategic considerations for marketing products and services in the Digital Economy of the 21st century
- analyse the issues surrounding the development of competitive marketing strategies both online as well as offline
- evaluate the importance and application of strategic marketing tools and techniques
- examine the relative merits of marketing strategies in different marketing environments online/offline and globally
- encourage the development of strategic thought and a strategic approach in marketing products/services in the global digital economy
- encourage the approach of marketing in the digital economy of the 21st century stressing ethical, sustainable and value co-creation perspectives
- successfully participate in a Marketing Simulation Game where knowledge will be tested in practice
- galvanise the confidence and ability to engage responsibly and proactively
Part I: Introduction Qualitative Analysis. This part of the module will be concerned with the collection and analysis of qualitative data.
Part II: Introduction Quantitative Analysis; Survey design and measurement, Introduction to statistics; hypothesis testing, t-tests, ANOVA, Regression Analysis and Factor Analysis.
The module aims to:
- instil familiarity with and understanding of key techniques of quantitative and qualitative analysis
- improve accessibility of research material such as journal articles
- provide basic skills in support of both other modules taught on the MSc programme and dissertation research involving quantitative and qualitative analysis
Strategy and Leadership
The module will include the following topics:
- The meaning, nature and evolution of the field of strategy
- External and internal environmental analysis
- Strategies for competitive advantage
- Strategy and organisation
- The meaning, nature and evolution of the field of leadership
- Leadership and strategic change
- Leadership and sustainable strategic management
- Leadership in public sector strategy
The module aims to provide students with an understanding of the theory and practice of strategic management and leadership, and the ability to analyse strategy and leadership in action.
Choose two modules from the following list:
The e-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.
The module aims to:
- familiarise participants with the strategic management issues and technology developments associated with e-business
- provide participants with a solid strategic business view of the uses of web technologies and Information Systems
- help participants understand how and why e-businesses are successful or not, i.e. what makes them 'tick'
The module covers the following:
- Introduction - What is Innovation Management?
- Building an Innovation Organisation
- Innovation and Family Firms
- Sources of Innovation and Networks
- Innovation Strategy and Blue Ocean Strategy
- Selecting the Right Idea
- Implementing Ideas
- Capturing Learning
- Management of an Innovative Firm
The module aims to help students to understand the knowledge and skills required to manage innovation by considerating a number of different perspectives; industrial perspectives, innovation within an organisation, and finally innovation from a managerial perspective.
The course provides an overview of the changing international business environment and its challenges for international firms. It critically reviews contemporary issues in international marketing and provides insights into the development of competitive strategies and international marketing management within the context of consumer goods, industrial goods and services. The module is designed to develop an appreciation of the special requirements for successfully conducting international marketing activities. The course aims to provide students with an in-depth understanding of current issues in international marketing theory and practice.
The course provides students with an in-depth understanding of current issues in marketing in general and international marketing theory and practice in particular. It encourages critical thinking about international marketing theories and practices.
Launching New Ventures
Launching New Ventures will introduce students to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well. Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Launching New Ventures will prepare students to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.
The module will help students build skills across a number of areas central to the entrepreneurial experience, including:
- opportunity recognition, evaluation and exploitation
- innovation assessment and management
- environmental analysis
- understanding and managing risk
- the strategy process
- market research and the marketing plan
- finance and funding
- intellectual property rights
Managing for Sustainability
Sustainable companies are those that are managed in socially, economically, and ecologically responsible ways. Today's managers are expected to understand the impact of management decisions and practices on the environment and society. This module considers how sustainability principles are applied in organisations, and how to manage for sustainability. Through use of multiple learning approaches, the module enables students to practically interact with real businesses to address some sustainability challenges faced by the organisation.
The module introduces the students to frameworks and theories use to critically assess sustainability, and to integrate sustainability into the business strategy. The module enables students to develop an understanding of the practical dilemmas facing businesses as they seek to respond to multiple, and often, conflicting stakeholders expectations. Students will be expected to critically reflect upon their practical experiences and capture these using a learning journal.
New Product/Service Development and Management
The ability to develop and manage new product and services is crucial for the long-term survival of the firm and lies at the heart of the marketing concept. This module is designed to develop an appreciation of the latest theory and practice in the management and development of new products and services. This module will explore the strategic role of new product/services in creating a competitive advantage and the associated strategic management decisions.
The importance of understanding the dynamic changing marketing environment and the role of market learning in the development processes will be explored. In addition the uses of traditional and non-traditional market research approaches for identifying customer needs are examined. New product and service development processes will be evaluated. This includes the ideation process, user involvement and role of creativity. Finally the module will focus on launch management and marketing communications.
Innovative products and services are the lifeblood of the organisation in a competitive market place. Therefore, the aims of this module are to:
- understand the role of marketing in the development of innovative new products and services
- understand the strategic and financial importance of new product and services
- investigate traditional and non-traditional market learning/research techniques
- explore sources of new product ideas, concepts and creativity
- explore new product /service development models and practices
Risk and Society
The module will provide critical foundations in societal aspects of risk. Students will develop conceptual and practical understanding of risk problems in context, including the emergence and development of risk concepts, the character and diversity of risk governance and regulatory regimes, and varieties of public risk management and communication practices across different sectors and public and institutional settings. Students will gain knowledge of social science and public management theories, concepts, techniques, and different critical approaches to explaining and addressing societal risk issues.
The aim of this module is to offer students an appreciation of the entrepreneurial actions involved in the commercial exploitation of new science and technology inventions. This type of activity is increasingly recognized as vital for the commercialisation of technology from universities and research institutes into knowledge-driven organisations. Political and sociological debates about the significance of technology transfer from universities will also be considered. The importance of intellectual property and patenting as a key asset in technology entrepreneurship will feature strongly in the module.
Students will gain practical experience by researching and devising entrepreneurial strategies for commercializing novel science and technology ideas. This will require working with real patents and patent searching to critically examine contextual (eg. between industrial sectors and countries) and strategic differences (eg. licensing deals, collaborations and new venture creation). Technology entrepreneurs, Science Incubator managers and related professional services (eg. IP lawyers, investors) will assist with the module at appropriate points.
Tourism and Sustainability
This module is concerned with providing an understanding of the theoretical and practical issues relating to environmental, economic and socio-cultural sustainability in tourism. A day long field trip may form part of this module. Topics covered include:
- Tourism and the environment
- Sustainability and biodiversity
- Impact of tourism on physical and cultural environments
- Eco-tourism and heritage
- International case studies in environmental tourism
The module aims to:
- provide an overview of contemporary debates on sustainability
- use case studies and a possible field trip to illustrate the negative and positive asepcts of the tourism-environment interaction
The modules we offer are inspired by the research interests of our staff and as a result may change for reasons of, for example, research developments or legislation changes. This list is an example of typical modules we offer, not a definitive list.