Dr Ya-Ting Yang
Expertise keywords: brand strategy planning, integrated marketing communication, new media, new retail, field development and operation, international medical service and elderly industry business model design and strategy planning, creative, innovation and entrepreneurship education
Affiliation to the hub: Non-resident-fellow of Taiwan Studies Programme, University of Nottingham
Dr Ya-Ting Yang, a scholar and seasoned entrepreneur, holds a PhD from National Taiwan University and a Dr PH from Johns Hopkins University. With over several years of entrepreneurial experience, she has earned international recognition for her substantial contributions to brand design, innovation, and entrepreneurship. In addition to her role as the CEO of Taishang Resource International Group, Ya-Ting humbly serves as an adjunct assistant professor at both the General Education Center of Taipei Medical University and Soochow University. In this capacity, she generously imparts her extensive knowledge in the domains of creativity, innovation, and entrepreneurship to inspire and guide aspiring individuals.
Ya-Ting’s influence extends far beyond academic boundaries, as she graciously offers invaluable guidance to numerous startup teams. She and Professor Yi-Hsin Hsu make up a golden combination in co-teaching between academia and industry, assisting them in achieving prestigious innovation and entrepreneurship awards and facilitating their successful fundraising endeavors.
Furthermore, she selflessly provides consultancy services to numerous companies, aiding them in crafting effective brand strategies, developing integrated marketing communications, and implementing impactful sustainability initiatives. Throughout her distinguished career, Ya-Ting has immersed herself in the multifaceted realms of creativity, innovation, entrepreneurship, and business management. Her expertise encompasses a broad spectrum of activities, including product and service design, market validation, patent applications, international expansion, and the intricacies of mergers and acquisitions. Her extensive hands-on experience consistently yields commendable outcomes.
Most recent books
Dr. Yang have had the privilege of serving as the Editor-in-Chief for a series of impactful book publications:
- 《點銀成金：打造樂齡銀髮黃金生活的魔法事業(Turning Silver to Gold: Crafting the Enchanted Business of Golden Elderly Lives)
- 《白袍下的全球拓荒者：國際醫療典範獎得獎者行醫故事(Global Pioneers in White Coats: International Medical Model Award Winners) 》
- 《玩轉生技.巾幗傳奇：六堂女性企業家的生技產業經營管理課(Navigating Biotechnology with Legendary Women: Six Lessons in Biotech Industry Management by Female Entrepreneurs)》.
Additionally, the one of authors with《創造護理新價值(Innovation Creating Nursing New Values)》.
Dr Ya-Ting Yang, as both a serial entrepreneur and a professor-entrepreneur, offers invaluable insights to various fields, including academia and industry, and tirelessly endeavors to ignite the innovative catalyst for addressing real-world challenges, driving continuous efforts to bring about change in the world.