Ambassador John Burnaby, born in 1701, was a Gentleman of the King’s Privy Chamber and Minister of the Swiss at Turin between 1743 and 1749.
His vibrant and extravagant clothing projects an image of high power, wealth and status, emphasising the role portraiture can play in fashioning the image of the self.
Reflecting the typical formal daywear of the 1740s, Burnaby appears to wear a habit a la français – a coat left open to show the elaborate, shorter waistcoat beneath, and breeches.
The waistcoat of the 1740s was typically lavished with the decoration of embroidery, presented in Burnaby’s portrait through the gold, brocade fabric of the waistcoat that is decorated with elaborate embroidery of red flowers and leaves.
The combination of an expensive fabric and exuberant embroidery emphasises the costly nature of the garments, emphasising Burnaby’s status and wealth.
Alongside social status, the portrait of Ambassador John Burnaby also presents more personal expressions of the self, as the 18th century waistcoat was considered a personal affair, reflecting individual moods and enthusiasms.
It is unclear what specifically is trying to be evoked here as the details of the clothing are still unknown; however, the iconography of the flowers may hold an indication of Burnaby’s personal interests and identity.
Despite this uncertainty, the extravagance of the waistcoat and its embroidery certainly highlights a semblance of self-expression.
These ideas of self-expression through unique and vibrant clothing are similarly evoked through the 1970s ‘Jubilee Rock’ men’s suede brothel creepers by George Cox Footwear Ltd (See image below).