International Tourism Management
This module covers:
- the global tourism industry structure and organisation
- international tourism markets and tourist behaviours
- destination marketing and branding
- international tourism impacts and sustainability challenges
- governance and international relations
- international tourism environment and exogenous factors
The module covers the following:
- Firms and market power
- Market structure and government policy
- Government intervention
- International trade
- International capital and other factor flows
- The macroeconomic policy
- Balance of payments and foreign exchange
Marketing Management in the Digital Economy
The module covers operational perspective on:
- nature of marketing in the global economy
- managing products, services and brands
- new product development
- integrated marketing communications
- internal marketing
- managing distribution channels
- experience marketing
- sustainable marketing
Research Methods for Management Studies
This modules covers the following:
Part I: Introduction qualitative analysis
This part of the module will be concerned with the collection and analysis of qualitative data.
Part II: Introduction quantitative analysis
Survey design and measurement, introduction to statistics; hypothesis testing, t-tests, ANOVA, regression analysis.
Part III: Introduction to management research
Relating to literature review, asking research questions and objectives, formulating research hypotheses, discussion of findings; quantitative and qualitative research in the dissertation relating to its application.
Sustainable Tourism Management
This module is concerned with providing an understanding of the theoretical and practical issues relating to environmental, economic and socio-cultural sustainability in tourism. A day-long compulsory field trip forms an integral part of the teaching of this module.
Topics covered may include:
- tourism management for natural resources
- ecotourism and nature-based tourism
- socio-cultural sustainability
- stakeholder engagement
- community wellbeing
- economics of sustainable tourism
- social impact of tourism
International Business Strategy
The module covers approaches to strategy for international businesses and cases and examples of international businesses.
Branding and Marketing Communications
Lecture topics to include:
- What is a brand
- The marketing communications industry
- Develop adverts and campaigns
- The media
- Ethics and the regulation of marketing communications
- Measuring and managing brands
- Cognitive theories of marketing communications
- Consumer behaviour and marketing communications
- Practitioner theories of marketing communications
- Social theory of advertising
Business to Business Marketing
The content of this module will serve as an introduction to the main theoretical and managerial concepts and issues in the area of business-to-business marketing and will focus on aspects of strategic marketing relationships between companies and other stakeholders. Possible topics may include:
- What is a market? A service ecosystem approach to understanding markets
- Organisational buying behaviour and market structures
- How do markets work? Creating and shaping new markets and maintaining market dynamics
- Market relations and sustainable competitive advantage
- Forming business networks: business network partnership attraction
- Business-to-Business marketing strategies
- Innovation in business networks
- Managing business networks: communication, coordination and learning in business networks
- Strategic market relations in the digital world
- Branding and building loyalty: value co-creation in network partnerships
The module provides an overview of the changing international business environment and its challenges for international firms. It critically reviews contemporary issues in international marketing and provides insights into the development of competitive strategies and international marketing management within the context of consumer goods, industrial goods and services.
The module is designed to develop an appreciation of the special requirements for successfully conducting international marketing activities. The module aims to provide you with an in-depth understanding of current issues in international marketing theory and practice.
New Product/Service Development and Management
The ability to develop and manage new product and services is crucial for the long-term survival of the firm and lies at the heart of the marketing concept. This module is designed to develop an appreciation of the latest theory and practice in the management and development of new products and services. This module will explore the strategic role of new product/services in creating a competitive advantage and the associated strategic management decisions.
The importance of understanding the dynamic changing marketing environment and the role of market learning in the development processes will be explored. In addition the uses of traditional and non-traditional market research approaches for identifying customer needs are examined. New product and service development processes will be evaluated. This includes the ideation process, user involvement and role of creativity. Finally the module will focus on launch management and marketing communications.
Or two from:
Corporate Entrepreneurship and Innovation Management
This module covers the following:
- How to build an entrepreneurial organisation
- Entrepreneurial strategy in theory and practice
- Entrepreneurial culture: structure, processes and people
- Building a culture of entrepreneurship in practice
- Entrepreneurship with external stakeholders
- Managing uncertainty and failure
- Building an ambidextrous organisation
- Diagnosing an entrepreneurial change programme
The e-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.
The module covers:
- strategic analysis
- industry analysis
- creating and sustaining competitive advantage
- strategic decision making
- strategy practice and implementation
- strategy and organisation
- strategic leadership
Human Resource Management
The intricacies of managing the human resources within the business context are developed in this module. It examines processes, practices, and procedures associated with HRM management and administration that an employer/manager needs to be familiar with, and analyses the current best practice in the HR function.
Launching an Entrepreneurial Business
This module aims to give you a theoretical understanding and practical experience of launching a new entrepreneurial venture. In so doing, this capstone module enables you to comprehend the role of, and conflicts and interdependencies between, different business and management disciplines; thus, it provides you with an insight into how decision-making in each area can impact on the overall performance of the firm. The module also aims to foster reflexive practice to facilitate lifelong learning.
Managing for Sustainability
Sustainable companies are those that are managed in socially, economically, and ecologically responsible ways. Today's managers are expected to understand the impact of management decisions and practices on the environment and society.
This module considers how sustainability principles are applied in organisations, and how to manage for sustainability. Through use of multiple learning approaches, the module enables you to practically interact with real businesses to address some sustainability challenges faced by the organisation.
The module introduces the you to frameworks and theories use to critically assess sustainability, and to integrate sustainability into the business strategy.
The module enables you to develop an understanding of the practical dilemmas facing businesses as they seek to respond to multiple, and often, conflicting stakeholders expectations. You will be expected to critically reflect upon your practical experiences and capture these using a learning journal.
The above is a sample of the typical modules that we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Due to the passage of time between commencement of the course and subsequent years of the course, modules may change due to developments in the curriculum and information is provided for indicative purposes only.