Postgraduate study
This course will develop your understanding of tourism organisations, their management and marketing, and the changing international external environment in which they operate.
 
  
Qualification
MSc International Tourism Management and Marketing
Duration
1 year full-time
Entry requirements
2:1 (or international equivalent) in any discipline, including business and management
Other requirements
Personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their undergraduate degree)
IELTS
6.5 (no less than 6.0 in any element)

If these grades are not met, English preparatory courses may be available
Start date
September
UK/EU fees
£12,465 - Terms apply
International fees
£21,465 - Terms apply
Campus
Jubilee Campus
School/department
 

 

Overview

You will study foundational aspects of international business management and marketing, combined with core modules on key issues in the structure and organisation of tourism and the international business environment. You will also be able to tailor your studies by choosing from a number of marketing or business management modules in the second semester.

Our teaching is practically focused and grounded in the latest ideas and issues in international tourism. We work with prominent organisations and industry to ensure that teaching remains relevant to employers, and so you develop the ability to apply knowledge and understanding to complex international tourism issues, both systematically and creatively, to improve business and management practice.

We help to prepare you for a career in tourism business and management by developing skills at a professional or equivalent level, or as preparation for research or further study in the area.

The programme aims to:

  • examine and assess different aspects of the international tourism management and marketing environments
  • provide insights into the operation of marketing in the context of international tourism businesses
  • offer cross-disciplinary insights into the ways international business and marketing is applied in tourism
  • produce graduates capable of a critical evaluation of the core business disciplines
  • provide a structured programme that allows you to focus upon the tourism aspects of marketing and management that meet your specific interests and career aspirations

Academic English preparation and support

If you require additional support to take your language skills to the required level, you may be able to attend a presessional course at the Centre for English Language Education, which is accredited by the British Council for the teaching of English in the UK. Students who successfully complete the presessional course to the required level can progress to postgraduate study without retaking IELTS or equivalent.

Specialist business and management courses are available and you could be eligible for a joint offer, which means you will only need to apply for your visa once. Students who enter via the CELE route are exempt from paying the school's £2,000 course deposit. For more details, please contact us.

Key facts

  • Part of an elite group of EQUIS and AMBA accredited business schools
  • 6th in the UK for research power in the latest Research Excellence Framework, with teaching underpinned by the latest developments
  • An inspiring research portfolio worth £799m
  • 91.1% of MSc graduates from Nottingham University Business School secured work, self-employment or further study within six months of graduation
  • More than 19,000 Business School alumni connect you to a powerful global network of business contacts
 

Full course details

Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three hour sessions.

You will complete a 60-credit dissertation over the summer, and will be allocated an appropriate dissertation supervisor who will oversee your progress.

Assessment

You will be assessed through a combination of individual assignments or group projects and written exams.

 
 

Modules

Semester one

Core modules

International Tourism Management

This module covers:

  • the global tourism industry structure and organisation
  • international tourism markets and tourist behaviours
  • destination marketing and branding
  • international tourism impacts and sustainability challenges
  • governance and international relations
  • international tourism environment and exogenous factors
 
Business Economics

The module covers the following:

  • Markets
  • Firms and market power
  • Market structure and government policy
  • Government intervention
  • International trade
  • International capital and other factor flows
  • The macroeconomic policy
  • Balance of payments and foreign exchange
 
Marketing Management in the Digital Economy

The module covers operational perspective on:

  • nature of marketing in the global economy
  • managing products, services and brands
  • new product development
  • pricing
  • integrated marketing communications
  • internal marketing
  • managing distribution channels
  • experience marketing
  • sustainable marketing
 

Semester two

Core modules

Research Methods for Management Studies

This modules covers the following:

Part I: Introduction qualitative analysis
This part of the module will be concerned with the collection and analysis of qualitative data.

Part II: Introduction quantitative analysis
Survey design and measurement, introduction to statistics; hypothesis testing, t-tests, ANOVA, regression analysis.

Part III: Introduction to management research
Relating to literature review, asking research questions and objectives, formulating research hypotheses, discussion of findings; quantitative and qualitative research in the dissertation relating to its application.

 
Sustainable Tourism Management

This module is concerned with providing an understanding of the theoretical and practical issues relating to environmental, economic and socio-cultural sustainability in tourism. A day-long compulsory field trip forms an integral part of the teaching of this module.

Topics covered may include:

  • tourism management for natural resources
  • ecotourism and nature-based tourism
  • ethics
  • socio-cultural sustainability
  • stakeholder engagement
  • community wellbeing
  • economics of sustainable tourism
  • social impact of tourism
 
International Business Strategy

The module covers approaches to strategy for international businesses and cases and examples of international businesses.

 

Optional modules

Two from:

Branding and Marketing Communications

Lecture topics to include:

  • What is a brand
  • The marketing communications industry
  • Develop adverts and campaigns
  • The media
  • Ethics and the regulation of marketing communications
  • Measuring and managing brands
  • Cognitive theories of marketing communications
  • Consumer behaviour and marketing communications
  • Practitioner theories of marketing communications
  • Social theory of advertising
 
Business to Business Marketing

The content of this module will serve as an introduction to the main theoretical and managerial concepts and issues in the area of business-to-business marketing and will focus on aspects of strategic marketing relationships between companies and other stakeholders. Possible topics may include:

  • What is a market? A service ecosystem approach to understanding markets
  • Organisational buying behaviour and market structures
  • How do markets work? Creating and shaping new markets and maintaining market dynamics
  • Market relations and sustainable competitive advantage
  • Forming business networks: business network partnership attraction
  • Business-to-Business marketing strategies
  • Innovation in business networks
  • Managing business networks: communication, coordination and learning in business networks
  • Strategic market relations in the digital world 
  • Branding and building loyalty: value co-creation in network partnerships
 
International Marketing

The module provides an overview of the changing international business environment and its challenges for international firms. It critically reviews contemporary issues in international marketing and provides insights into the development of competitive strategies and international marketing management within the context of consumer goods, industrial goods and services.

The module is designed to develop an appreciation of the special requirements for successfully conducting international marketing activities. The module aims to provide you with an in-depth understanding of current issues in international marketing theory and practice.

 
New Product/Service Development and Management

The ability to develop and manage new product and services is crucial for the long-term survival of the firm and lies at the heart of the marketing concept. This module is designed to develop an appreciation of the latest theory and practice in the management and development of new products and services. This module will explore the strategic role of new product/services in creating a competitive advantage and the associated strategic management decisions.

The importance of understanding the dynamic changing marketing environment and the role of market learning in the development processes will be explored. In addition the uses of traditional and non-traditional market research approaches for identifying customer needs are examined. New product and service development processes will be evaluated. This includes the ideation process, user involvement and role of creativity. Finally the module will focus on launch management and marketing communications.

 

Or two from:

Corporate Entrepreneurship and Innovation Management

This module covers the following:

  • How to build an entrepreneurial organisation
  • Entrepreneurial strategy in theory and practice
  • Entrepreneurial culture: structure, processes and people
  • Building a culture of entrepreneurship in practice
  • Entrepreneurship with external stakeholders
  • Managing uncertainty and failure
  • Building an ambidextrous organisation
  • Diagnosing an entrepreneurial change programme
 
E-Business

The e-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.

 
Corporate Strategy

The module covers:

  • strategic analysis
  • industry analysis
  • positioning
  • creating and sustaining competitive advantage
  • diversification
  • strategic decision making
  • strategy practice and implementation
  • strategy and organisation
  • strategic leadership
 
Human Resource Management

The intricacies of managing the human resources within the business context are developed in this module. It examines processes, practices, and procedures associated with HRM management and administration that an employer/manager needs to be familiar with, and analyses the current best practice in the HR function.

 
Launching an Entrepreneurial Business

This module aims to give you a theoretical understanding and practical experience of launching a new entrepreneurial venture. In so doing, this capstone module enables you to comprehend the role of, and conflicts and interdependencies between, different business and management disciplines; thus, it provides you with an insight into how decision-making in each area can impact on the overall performance of the firm. The module also aims to foster reflexive practice to facilitate lifelong learning.

 
Managing for Sustainability

Sustainable companies are those that are managed in socially, economically, and ecologically responsible ways. Today's managers are expected to understand the impact of management decisions and practices on the environment and society.

This module considers how sustainability principles are applied in organisations, and how to manage for sustainability. Through use of multiple learning approaches, the module enables you to practically interact with real businesses to address some sustainability challenges faced by the organisation.

The module introduces the you to frameworks and theories use to critically assess sustainability, and to integrate sustainability into the business strategy.

The module enables you to develop an understanding of the practical dilemmas facing businesses as they seek to respond to multiple, and often, conflicting stakeholders expectations. You will be expected to critically reflect upon your practical experiences and capture these using a learning journal.

 

 

The above is a sample of the typical modules that we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Due to the passage of time between commencement of the course and subsequent years of the course, modules may change due to developments in the curriculum and information is provided for indicative purposes only.

 
 

Fees and funding

See information on how to fund your masters, including our step-by-step guide. Further information is available on the school website.

Additional costs

As a student on this course, you should factor some additional costs into your budget, alongside your tuition fees and living expenses.

You should be able to access most of the books you'll need through our libraries, though you may wish to purchase your own copies or more specific titles.

Government loans for masters courses

Masters student loans of up to £10,906 are available for taught and research masters courses. Applicants must ordinarily live in the UK or EU.

International and EU students

Masters scholarships are available for international and EU students from a wide variety of countries and areas of study. You must already have an offer to study at Nottingham to apply. Please note closing dates to ensure you apply for your course with enough time.

Information and advice on funding your degree, living costs and working while you study is available on our website, as well as country-specific resources.

 
 

Careers and professional development

Career destinations for our postgraduates include:

  • accountants
  • finance and investment analysts
  • higher education teaching professionals
  • investment bankers
  • IT business analysts
  • management consultants
  • marketing professionals
  • public relations professionals
  • university researchers

Postgraduate careers team

Our in-house Postgraduate Careers Team provides expert advice and guidance so that you can make an informed decision about the right career path for you.

As soon as you have accepted your offer of a place at the Business School, we can begin working with you to support your career planning needs. You can take part in pre-course careers discussions and take advantage of remote and online support through Career Leader, an online assessment tool which helps you to measure your business interests and motivations before starting your course. Our support continues throughout your time at Nottingham and after you graduate.

Employability and average starting salary

91.1% of postgraduates from Nottingham University Business School who were available for employment secured work or further study within six months of graduation. £25,000 was the average starting salary, with the highest being £57,200.*

* Known destinations of full-time home postgraduates 2016/17. Salaries are calculated based on the median of those in full-time paid employment within the UK.

Career and professional development

Whether you are looking to enhance your career prospects or develop your knowledge, a postgraduate degree from the University of Nottingham can help take you where you want to be.

Our award-winning Careers and Employability Service offers specialist support and guidance while you study and for life after you graduate. They will help you explore and plan your next career move, through regular events, employer-led skills sessions, placement opportunities and one-to-one discussions.

 
 

Related courses and downloads

 

Disclaimer
This online prospectus has been drafted in advance of the academic year to which it applies. Every effort has been made to ensure that the information is accurate at the time of publishing, but changes (for example to course content) are likely to occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for the course where there has been an interval between you reading this website and applying.

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