Postgraduate study
This course will develop your understanding of key areas in consumer behaviour and consumption, marketing management, strategy, analytics and critical marketing.
 
  
Qualification
MSc Marketing
Duration
1 year full-time
Entry requirements
2:1 (or international equivalent) in any discipline, excluding degrees with a substantial amount of marketing
Other requirements
Personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their bachelor degree).
IELTS
6.5 (no less than 6.0 in any element)

If these grades are not met, English preparatory courses may be available
Start date
September
UK/EU fees
£12,960 - Terms apply
International fees
£24,975 - Terms apply
Accreditation
Chartered Institute of Marketing
Campus
Jubilee Campus
School/department
 

 

Overview

As we endeavour to select a diverse international student cohort, we have now closed this course to applicants from China.

You will be able to tailor your studies by choosing from a wide array of marketing modules and will undertake a dedicated module in research methods for marketing.

This course is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. We offer students the opportunity to complete the CIM Diploma in Professional Marketing alongside their MSc studies at no extra cost. This means that you will graduate with two internationally recognised professional qualifications.

Our teaching is practically focused and grounded in the latest ideas and principles in marketing practice. We work with prominent organisations and industry to ensure that teaching remains relevant to employers.

After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing-related role, gain full member status and become a Chartered Marketer.

The course gives you the opportunity to learn directly from some of the most accomplished marketing professionals. I had a great opportunity to work on a major consulting project with Walgreens Boots Alliance. The blend of knowledge I acquired, coupled with my professional experience, allowed me to think creatively and also to explore an industry I was unfamiliar with.
 

Salman Arif, MSc Marketing

Academic English preparation and support

If you require additional support to take your language skills to the required level, you may be able to attend a presessional course at the Centre for English Language Education, which is accredited by the British Council for the teaching of English in the UK. Students who successfully complete the presessional course to the required level can progress to postgraduate study without retaking IELTS or equivalent.

Specialist business and management courses are available and you could be eligible for a joint offer, which means you will only need to apply for your visa once. Students who enter via the CELE route are exempt from paying the school's £2,000 course deposit. For more details, please contact us.

Key facts

  • This course is accredited by the Chartered Institute of Marketing offering a degree and a professional qualification
  • Part of an elite group of EQUIS and AMBA accredited business schools
  • 6th in the UK for research power in the latest Research Excellence Framework, with teaching underpinned by the latest developments
  • An inspiring research portfolio worth £799m
  • 91.1% of MSc graduates from Nottingham University Business School secured work, self-employment or further study within six months of graduation
  • More than 19,000 Business School alumni connect you to a powerful global network of business contacts
 

Full course details

Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three hour sessions.

You will complete a 60-credit dissertation over the summer, and will be allocated an appropriate dissertation supervisor who will oversee your progress.

Assessment

You will be assessed through a combination of individual assignments or group projects and written exams.

 
 

Modules

Core modules

Semester one

Consumer Behaviour and Analytics

The module interrogates the concept of 'the consumer' and 'consumption'. It examines behaviour across the consumption cycle (through production, acquisition, use and disposal) addressing individual and contextual factors that shape behaviour at micro and macro levels.

It reviews the roots of research into consumer behaviour and consumption, covers particular theories and bodies of literature (for example, decision making, learning, habits, socio-cultural processes). It provides opportunities to apply theory to consumer behaviour and consumption in a variety of context and to assess the implications for commercial and non-profit organisations, public policy and consumers themselves.

 
Marketing Management in the Digital Economy

The module covers operational perspective on:

  • nature of marketing in the global economy
  • managing products, services and brands
  • new product development
  • pricing
  • integrated marketing communications
  • internal marketing
  • managing distribution channels
  • experience marketing
  • sustainable marketing
 
Marketing Strategy

Lecture topics to include marketing strategy and business performance, strategic marketing planning, understanding the market environment, market segmentation, targeting and positioning, strategic choices, developing and analysing strategic options, implementing marketing strategies, strategic marketing thinking, marketing analytics, big data, behavioural data, marketing simulation game.

 

Semester two

Critical Marketing

The module discusses the marketing concept and the effects of marketing from different perspectives, using a macromarketing approach. It critically examines foundational and contemporary issues in the theory and practice of marketing and discusses the broadening domain of marketing. It introduces students to the notion and practice of critical thinking and the field of critical marketing.

Areas covered may include, for example, manipulation versus sovereignty of consumers, consumer vulnerability, and meanings and culture of consumption. Adopting a transformational agenda for marketing, this module also explores the role of sustainability and ethics in marketing.

 
Research Methods in Marketing

Possible topics include:

  • the research process in marketing contexts
  • interviews and focus groups
  • observation and ethnography
  • analysing qualitative data
  • evaluating and presenting data
  • designing and conducting survey research
  • experimental design
  • T tests and chi square
  • ANOVA and regression analysis
  • factor analysis
  • writing research proposals
 

Optional modules

Two from:

Applied Marketing Project

Marketing project on a topic in the area of marketing, selected by the candidate, in consultation with the Course Director and a member of staff designated as Project Supervisor.

Examples of appropriate projects might include (but are not limited to): a marketing communications plan, a market entry analysis for a new (international) market, a launch plan for a new product or service, a consumer (business-to-consumer context) or buyer (business-to-business context) market analysis for a specific product, a strategic marketing plan for an SME or a new venture.

 
Branding and Marketing Communications

Lecture topics to include:

  • What is a brand
  • The marketing communications industry
  • Develop adverts and campaigns
  • The media
  • Ethics and the regulation of marketing communications
  • Measuring and managing brands
  • Cognitive theories of marketing communications
  • Consumer behaviour and marketing communications
  • Practitioner theories of marketing communications
  • Social theory of advertising
 
Business to Business Marketing

The content of this module will serve as an introduction to the main theoretical and managerial concepts and issues in the area of business-to-business marketing and will focus on aspects of strategic marketing relationships between companies and other stakeholders. Possible topics may include:

  • What is a market? A service ecosystem approach to understanding markets
  • Organisational buying behaviour and market structures
  • How do markets work? Creating and shaping new markets and maintaining market dynamics
  • Market relations and sustainable competitive advantage
  • Forming business networks: business network partnership attraction
  • Business-to-Business marketing strategies
  • Innovation in business networks
  • Managing business networks: communication, coordination and learning in business networks
  • Strategic market relations in the digital world 
  • Branding and building loyalty: value co-creation in network partnerships
 
Digital Marketing

Lecture topics may include digital marketing definition and concept, digital marketing media, digital marketing communication strategy, digital advertising, social media marketing, email marketing, mobile marketing, content marketing, e-commerce vs digital vs internet marketing.

 
International Marketing

The module provides an overview of the changing international business environment and its challenges for international firms. It critically reviews contemporary issues in international marketing and provides insights into the development of competitive strategies and international marketing management within the context of consumer goods, industrial goods and services.

The module is designed to develop an appreciation of the special requirements for successfully conducting international marketing activities. The module aims to provide you with an in-depth understanding of current issues in international marketing theory and practice.

 
Marketing Dissertation

Dissertation on a topic in the area of marketing, selected by the candidate, in consultation with the Course Director and a member of staff designated as Dissertation Supervisor.

 
New Product/Service Development and Management

The ability to develop and manage new product and services is crucial for the long-term survival of the firm and lies at the heart of the marketing concept. This module is designed to develop an appreciation of the latest theory and practice in the management and development of new products and services. This module will explore the strategic role of new product/services in creating a competitive advantage and the associated strategic management decisions.

The importance of understanding the dynamic changing marketing environment and the role of market learning in the development processes will be explored. In addition the uses of traditional and non-traditional market research approaches for identifying customer needs are examined. New product and service development processes will be evaluated. This includes the ideation process, user involvement and role of creativity. Finally the module will focus on launch management and marketing communications.

 
Tourism and Sustainability

This module is concerned with providing an understanding of the theoretical and practical issues relating to environmental, economic and socio-cultural sustainability in tourism. A day long field trip may form part of this module. Topics covered include:

  • tourism and the environment
  • sustainability and biodiversity
  • impact of tourism on physical and cultural environments
  • eco-tourism and heritage
  • international case studies in environmental tourism
 

 

The above is a sample of the typical modules that we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Due to the passage of time between commencement of the course and subsequent years of the course, modules may change due to developments in the curriculum and information is provided for indicative purposes only.

 
 

Fees and funding

See information on how to fund your masters, including our step-by-step guide.

The Business School is also offering a number of 50%, 75% and 100% scholarships for high-achieving students who apply to study a taught postgraduate programme with us in 2019. Further information is available on the school website.

Government loans for masters courses

The Government offers postgraduate student loans for students studying a taught or research masters course. Applicants must ordinarily live in England or the EU. Student loans are also available for students from Wales, Northern Ireland and Scotland.

International and EU students

Masters scholarships are available for international students from a wide variety of countries and areas of study. You must already have an offer to study at Nottingham to apply. Please note closing dates to ensure your course application is submitted in good time.

Information and advice on funding your degree, living costs and working while you study is available on our website, as well as country-specific resources.

 
 

Careers and professional development

Professional accreditation

CIM

This course is accredited by the Chartered Institute of Marketing and you will receive a degree and a professional qualification.

Career destinations

Career destinations for our postgraduates include:

  • accountants
  • finance and investment analysts
  • higher education teaching professionals
  • investment bankers
  • IT business analysts
  • management consultants
  • marketing professionals
  • public relations professionals
  • university researchers

Postgraduate careers team

Our in-house Postgraduate Careers Team provides expert advice and guidance so that you can make an informed decision about the right career path for you.

As soon as you have accepted your offer of a place at the Business School, we can begin working with you to support your career planning needs. You can take part in pre-course careers discussions and take advantage of remote and online support through Career Leader, an online assessment tool which helps you to measure your business interests and motivations before starting your course. Our support continues throughout your time at Nottingham and after you graduate.

Employability and average starting salary

91.1% of postgraduates from Nottingham University Business School who were available for employment secured work or further study within six months of graduation. £25,000 was the average starting salary, with the highest being £57,200.*

* Known destinations of full-time home postgraduates 2016/17. Salaries are calculated based on the median of those in full-time paid employment within the UK.

Career and professional development

Whether you are looking to enhance your career prospects or develop your knowledge, a postgraduate degree from the University of Nottingham can help take you where you want to be.

Our award-winning Careers and Employability Service offers specialist support and guidance while you study and for life after you graduate. They will help you explore and plan your next career move, through regular events, employer-led skills sessions, placement opportunities and one-to-one discussions.

 
 
 

Disclaimer
This online prospectus has been drafted in advance of the academic year to which it applies. Every effort has been made to ensure that the information is accurate at the time of publishing, but changes (for example to course content) are likely to occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for the course where there has been an interval between you reading this website and applying.

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