The term ‘Granny Trolley’ is commonly used to refer to personal shopping trolleys, highlighting that they are associated with elderly users, particularly women. User-based and market research indicated that this nickname acts as a deterrent to younger populations, consequently preventing them from using said products. They fear that the product would ‘make them look 'old’. However, there are many individuals within this younger generation that would greatly benefit from ‘Granny trolleys’, particularly university students. This is due to the fact that a large population of students do not have access to a car whilst studying, and as such, must rely on public transport or simply walking, to carry multiple heavy shopping bags home.

ROLLMATE is a ‘Granny Trolley’ disguised in an attractive, modernised design for students. A minimalist, sleek aesthetic has been incorporated to achieve this. The products primary selling point is its ability to convert from a rucksack into a personal shopping trolley with ease, thus enabling students to transport the product to the supermarket without the fear of embarrassment. Once at the supermarket, the student can convert the rucksack into the trolley form, meaning they can easily transport all their shopping home with minimal effort and in style.

The trolley contains an internal foldable polyester canvas bag which can hold up to 15L, which is more than enough capacity for an average student shop, with ample extra space for additional items. This bag neatly compacts towards the internal arm which rotates back and is stored within the rear shell of the design when it is in its rucksack form.

Another problem that students face is the lack of storage space within their crowded student homes. ROLLMATE eliminates this through its ability to compact into a rucksack, and can therefore be stored out of the way.

ROLLMATE consists of two main rigid shells, which are made of high-quality Polycarbonate. This provides the product with a lightweight yet strong body with an attractive high gloss finish. They are reinforced with lightweight internal Aluminium 1050 sheets.