Entrepreneurial Creativity - SS Busi PG
This module will introduce you to the latest thinking in the areas of creativity, the creative process, knowledge management practices and the nature of entrepreneurship. Having established the vital link between creativity, entrepreneurship, innovation and value creation, this module uses directed reading, case study exercises, reflective blog writing and group-based creative problem solving to illustrate entrepreneurial creativity in practice.
You will be introduced to a variety of creative problem solving techniques and learn how to apply these techniques in the context of the development, evaluation, and application of ideas and concepts with commercial potential. The course culminates in you pitching your identified entrepreneurial opportunity to peers and real world entrepreneurs.
Launching New Ventures
This module will introduce you to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well.
Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Launching New Ventures will prepare you to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.
Investigating Cultural Industries
This module outlines the specific characteristics of the cultural industries and the main dynamics which shape the operations of those industries. You will be introduced to key critical perspectives on the cultural industries:
- the processes of cultural production
- distinctions between cultural industries and 'creative industries'
- the concept of 'cultural economy'
- matters of industry structure and cultural markets
- the specificities of cultural work and the challenges confronting employment in the cultural industries
- the role and importance of intellectual property rights in the cultural industries
- the impacts of digitalization and globalization.
This module is worth 20 credits.
Managing Innovation in Entrepreneurial Organisations
This module develops a knowledge and understanding of:
- the dynamics of the global economy and international business and/or an awareness of cultural, legal/regulatory, political, and economic differences across countries and/or an appreciation of management issues from a global perspective
- business innovation - creativity, intrapreneurial - and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
- leadership and management of people within organisations - leadership, organisational behaviour and motivation
- strategic management - the development and implementation of appropriate strategies within a changing environment
You will develop theoretical and analytical tools (from the disciplines of Cultural Studies, Sociology of Culture and Public Policy), with which to critically address questions relating to key cultural policy issues and current cultural policy debates. By engaging with cutting-edge research, primary sources of evidence and contempory examples, you will reflect on the relationship between theory and practice, and will apply theories and analytical frameworks to specific case studies and projects. Particular reference will be made to: rationales for government intervention in the cultural sphere, objectives and instruments of cultural policy-making, issues of access and participation, issues of ownership, criteria for decision-making, scope of cultural policy-making, and methods and sources available for mapping, studying and evaluating cultural policies.
Media and Cultural Industries Practices
The media, cultural and creative industries are composed of a broad range of sectors and offer a huge variety of areas of practice and future research and/or employment opportunities. However, these sectors often lack established entry routes and clear career paths, have distinctive and specific labour processes, and complex, dynamic sets of issues and challenges that can be difficult to navigate. This module provides students with i) the ability to investigate and analyse the contemporary media and cultural industries and ii) the opportunity for independent, detailed investigation of specific sectors and areas of practice. Through a combination of staff-led workshops, supervision and independent group work, students will be supported to explore and develop their own interests in a specific sector of the media and cultural industries that builds upon and applies the theoretical and historical grounding established in semester one. Typical areas of focus include, but are not limited to: PR and advertising, tourism and heritage culture, film and television, visual arts, performing arts, craft cultures, music, publishing, video games, journalism, social and digital media.