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Course overview

Cultural industries play a vital role in modern societies. Bringing together perspectives from media and cultural studies with business studies, this programme combines critical understanding of the cultural industries with the development of key business skills.

Modules examine the structures, organisation and operations of the cultural industries together with cultural policy frameworks and the unique professional roles and practices characterising cultural work. These studies are conducted in conjunction with modules concentrating on entrepreneurial creativity, launching new ventures and leading entrepreneurial growth. By advancing this range of knowledge and skills, the programme addresses the conditions, working practices, and challenges that define cultural industries and shape the work of cultural practitioners.

Why choose this course?

Develop enterprises

Explore models for the development of cultural and creative enterprises

Sector knowledge

Make a significant contribution to the cultural and creative sector

Research in practice

Appreciate the interrelationship between fundamental research and its practical application

Essential skills

Become fluent in the financial, marketing and managerial aspects of the cultural industries.

Course content

The programme is studied full-time over one academic year, or part-time over two or three years.



You will study a variety of aspects of the Cultural Industries and Entrepreneurship with our experts in the autumn and spring semesters.


Entrepreneurial Creativity - SS Busi PG 20 credits

This module will introduce you to the latest thinking in the areas of creativity, the creative process, knowledge management practices and the nature of entrepreneurship. Having established the vital link between creativity, entrepreneurship, innovation and value creation, this module uses directed reading, case study exercises, reflective blog writing and group-based creative problem solving to illustrate entrepreneurial creativity in practice.

You will be introduced to a variety of creative problem solving techniques and learn how to apply these techniques in the context of the development, evaluation, and application of ideas and concepts with commercial potential. The course culminates in you pitching your identified entrepreneurial opportunity to peers and real world entrepreneurs.

Launching New Ventures

This module will introduce you to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well.

Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Launching New Ventures will prepare you to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.

Investigating Cultural Industries

This module outlines the specific characteristics of the cultural industries and the main dynamics which shape the operations of those industries. You will be introduced to key critical perspectives on the cultural industries:

  • the processes of cultural production
  • distinctions between cultural industries and 'creative industries'
  • the concept of 'cultural economy'
  • matters of industry structure and cultural markets
  • the specificities of cultural work and the challenges confronting employment in the cultural industries
  • the role and importance of intellectual property rights in the cultural industries
  • the impacts of digitalization and globalization.

This module is worth 20 credits.

Managing Innovation in Entrepreneurial Organisations 20 credits

This module develops a knowledge and understanding of: 

  • the dynamics of the global economy and international business and/or an awareness of cultural, legal/regulatory, political, and economic differences across countries and/or an appreciation of management issues from a global perspective
  • business innovation - creativity, intrapreneurial - and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
  • leadership and management of people within organisations - leadership, organisational behaviour and motivation
  • strategic management - the development and implementation of appropriate strategies within a changing environment
Cultural Policy

You will develop theoretical and analytical tools (from the disciplines of Cultural Studies, Sociology of Culture and Public Policy), with which to critically address questions relating to key cultural policy issues and current cultural policy debates. By engaging with cutting-edge research, primary sources of evidence and contempory examples, you will reflect on the relationship between theory and practice, and will apply theories and analytical frameworks to specific case studies and projects. Particular reference will be made to: rationales for government intervention in the cultural sphere, objectives and instruments of cultural policy-making, issues of access and participation, issues of ownership, criteria for decision-making, scope of cultural policy-making, and methods and sources available for mapping, studying and evaluating cultural policies.

Media and Cultural Industries Practices

The media, cultural and creative industries are composed of a broad range of sectors and offer a huge variety of areas of practice and future research and/or employment opportunities. However, these sectors often lack established entry routes and clear career paths, have distinctive and specific labour processes, and complex, dynamic sets of issues and challenges that can be difficult to navigate. This module provides students with i) the ability to investigate and analyse the contemporary media and cultural industries and ii) the opportunity for independent, detailed investigation of specific sectors and areas of practice. Through a combination of staff-led workshops, supervision and independent group work, students will be supported to explore and develop their own interests in a specific sector of the media and cultural industries that builds upon and applies the theoretical and historical grounding established in semester one. Typical areas of focus include, but are not limited to: PR and advertising, tourism and heritage culture, film and television, visual arts, performing arts, craft cultures, music, publishing, video games, journalism, social and digital media.

The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue for information on available modules. This content was last updated on Friday 09 October 2020.

You will normally undertake a year-long research project focusing on a topic that interests you.

Alternatively (with the agreement of the Programme Leader) there is the option to complete a dissertation during the summer months.


Cultural Industries and Entrepreneurship Research Project

For the research project, you will examine an existing - or create a new - company, organization or charity operating in one of the cultural industries. This company/organization can be in the profit or not-for-profit sectors. Working with the chosen example, the project involves the preparation of a written report discussing how the company/organization could develop new business opportunities and/or solve a specific problem or problems which it confronts.


This module consists of the selection, research and writing up of a topic in the field of Cultures, Languages and Area Studies, chosen after consultation with the Course Director and other appropriate staff members.

This is a compulsory core module worth 60 credits.


The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue for information on available modules. This content was last updated on Friday 09 October 2020.

Learning and assessment

How you will learn

  • Lectures
  • Seminars
  • Tutorials
  • Workshops
  • eLearning

Teaching and learning will be based both in the classroom or lecture hall and on the university’s VLE (Virtual Learning Environment) Moodle. Materials such as readings, lecture slides and videos, and stimulus material for seminar tasks will be available on Moodle, and there may also be activities such as quizzes and discussion forums.

How you will be assessed

  • Dissertation
  • Presentations
  • Coursework
  • Essay

Most modules will be assessed via coursework, which will in most cases involve an extended essay, but may also include presentations or videos, short answer questions or research proposals. 

Contact time and study hours

As well as scheduled teaching you’ll carry out extensive self-study such as reading set academic texts, preparation for seminar tasks, and writing assessments.

Contact time and study hours:

A typical 20 credit module involves 2 to 3 hours of workshops, or lectures and/or seminars per week and a further 15 hours of self-study time.

Your lecturers will usually be permanent academic staff.

Class sizes vary depending on topic and type but we try to keep workshops and seminars to between 10 and 20 students. Lectures may be larger, but not typically more than 50 students.

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2021 entry.

Undergraduate degree2:1 (or international equivalent)


Our step-by-step guide covers everything you need to know about applying.

How to apply


Qualification All
Home / UK To be confirmed in 2020
International To be confirmed in 2020

If you are a student from the EU, EEA or Switzerland starting your course in the 2021/22 academic year, you will pay international tuition fees.

This does not apply to Irish students, who will be charged tuition fees at the same rate as UK students. UK nationals living in the EU, EEA and Switzerland will also continue to be eligible for ‘home’ fee status at UK universities until 31 December 2027.

For further guidance, check our Brexit information for future students.

Additional costs

There are no extra compulsory fees to be paid beyond your standard tuition fees. You'll be able to access most of the books you’ll need through our libraries, though you may wish to buy your own copies of core texts. The Blackwell's bookshop on campus offers a year-round price match against any of the main retailers (i.e. Amazon, Waterstones, WH Smith). They also offer second-hand books, as students from previous years sell their copies back to the bookshop.


Midlands4Cities Nottingham Masters Studentships

These financial awards are for students wishing to pursue a full-time on-site Masters over a maximum period of one year.

Find out more

There are many ways to fund your postgraduate course, from scholarships to government loans.

The University also offers masters scholarships for international and EU students. Our step-by-step guide contains everything you need to know about funding postgraduate study.

Postgraduate funding


We offer individual careers support for all postgraduate students.

Expert staff can help you research career options and job vacancies, build your CV or résumé, develop your interview skills and meet employers.

More than 1,500 employers advertise graduate jobs and internships through our online vacancy service. We host regular careers fairs, including specialist fairs for different sectors.

Career progression

88.8% of postgraduates from Nottingham University Business School secured graduate level employment or further study within 15 months of graduation. The average annual salary for these graduates was £41,001.*

* HESA Graduate Outcomes 2020, using methodology set by The Guardian. The average annual salary is based on graduates working full-time within the UK.

Two masters graduates proudly holding their certificates
" One of the benefits of taking a cross-disciplinary course is you get to meet and work with different people. This course is very international and I enjoyed working with people from different backgrounds. "
Velichka Krendova, MSc Cultural Industries and Entrepreneurship

Related courses

The University has been awarded Gold for outstanding teaching and learning (2017/18). Our teaching is of the highest quality found in the UK.

The Teaching Excellence Framework (TEF) is a national grading system, introduced by the government in England. It assesses the quality of teaching at universities and how well they ensure excellent outcomes for their students in terms of graduate-level employment or further study.

This content was last updated on Friday 09 October 2020. Every effort has been made to ensure that this information is accurate, but changes are likely to occur given the interval between the date of publishing and course start date. It is therefore very important to check this website for any updates before you apply.