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Course overview

Combine critical understanding of the cultural industries with the development of key business skills.

You'll get a thorough grounding in how the cultural industries are structured, organised and operate. You'll also look at the policy framework they operate in and the unique professional roles and practices they've developed.

On the business side you'll study entrepreneurial creativity, how to launch new ventures and lead entrepreneurial growth.

Through this combination you'll come to appreciate the interrelationships between fundamental research and its practical application.

By the end of the course you'll be:

  • fluent in the financial, marketing and managerial aspects of the cultural industries
  • ready to make a significant contribution to the cultural and creative sector of the economy
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Why choose this course?

Develop enterprises

Explore models for the development of cultural and creative enterprises

Sector knowledge

Make a significant contribution to the cultural and creative sector

Research in practice

Appreciate the interrelationship between fundamental research and its practical application

Essential skills

Become fluent in the financial, marketing and managerial aspects of the cultural industries.

Course content

The programme is studied full-time over one academic year, or part-time over two.


Research project or Dissertation

You will normally undertake a year-long research project focusing on a topic that interests you.

Alternatively (with the agreement of the Programme Leader) there is the option to complete a dissertation during the summer months.

Cultural Industries and Entrepreneurship Research Project

You will:

  • examine a company, organization or charity operating in one of the cultural industries (profit or not-for-profit)
  • prepare a written report discussing how they could develop new business opportunities and/or solve a specific problem they face

The final report will allow you to apply your knowledge and understanding of the cultural industries and businesses developed from the theoretical modules.

You'll be supported by detailed supervision form one of our experienced staff but expected to manage all stages of the project yourself.

This module is worth 60 credits.


This module consists of the selection, research and writing up of a topic in the field of Cultures, Languages and Area Studies, chosen after consultation with the Course Director and other appropriate staff members.

This module is worth 60 credits.

Taught modules

You will study a variety of aspects of the Cultural Industries and Entrepreneurship with our experts in the autumn and spring semesters.

Entrepreneurial Creativity

This module will introduce you to the latest thinking in the areas of creativity, the creative process, knowledge management practices and the nature of entrepreneurship. Having established the vital link between creativity, entrepreneurship, innovation and value creation, this module uses directed reading, case study exercises, reflective blog writing and group-based creative problem solving to illustrate entrepreneurial creativity in practice.

You will be introduced to a variety of creative problem solving techniques and learn how to apply these techniques in the context of the development, evaluation, and application of ideas and concepts with commercial potential. The course culminates in you pitching your identified entrepreneurial opportunity to peers and real world entrepreneurs.

Launching New Ventures 20 credits

This module will introduce you to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well.

Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Launching New Ventures will prepare you to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.

Investigating Cultural Industries

Explore the specific characteristics of the cultural industries and the main dynamics which shape the operations of those industries.

You will be introduced to key critical perspectives on the cultural industries:

  • the processes of cultural production
  • distinctions between cultural industries and 'creative industries'
  • the concept of 'cultural economy'
  • matters of industry structure and cultural markets
  • the specificities of cultural work and the challenges confronting employment in the cultural industries
  • the role and importance of intellectual property rights in the cultural industries
  • the impacts of digitalisation and globalisation.


This module is worth 20 credits.

Managing Innovation in Entrepreneurial Organisations 20 credits

This module develops a knowledge and understanding of: 

  • the dynamics of the global economy and international business and/or an awareness of cultural, legal/regulatory, political, and economic differences across countries and/or an appreciation of management issues from a global perspective
  • business innovation - creativity, intrapreneurial - and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
  • leadership and management of people within organisations - leadership, organisational behaviour and motivation
  • strategic management - the development and implementation of appropriate strategies within a changing environment
Cultural Policy

By engaging with cutting-edge research, primary sources of evidence and contemporary examples, you will:

  • reflect on the relationship between theory and practice
  • apply theories and analytical frameworks to specific case studies and projects

You'll develop theoretical and analytical tools, drawing on the diverse disciplines of Cultural Studies, Sociology of Culture and Public Policy. You'll then apply these tools to to critically address questions relating to key cultural policy issues and current cultural policy debates.

Key issues might include:

  • rationales for government intervention in the cultural sphere
  • objectives and instruments of cultural policy-making
  • ownership, access and participation
  • criteria for decision-making
  • scope of cultural policy-making
  • methods and sources available for mapping, studying and evaluating cultural policies

This module is worth 20 credits.

Media and Cultural Industries Practices

The media, cultural and creative industries are broad. There are different sectors with a wide variety of areas of practice. These provide many opportunities for future research and employment.

As well as opportunities this diversity also presents barriers that can be difficult to navigate:

  • lack of established entry routes and clear career paths
  • distinctive and specific labour processes
  • specific, complex and dynamic sets of issues and challenges such as workforce diversity, inequality, precarity and internship culture, skills and education, digitisation, conglomeration, global integration, platformification.

You'll investigate and analyse the contemporary media and cultural industries with detailed investigation of specific sectors and areas of practice. Through these investigations you'll develop knowledge and skills that enhance your employability and build a framework for future research.

Through a combination of staff-led workshops, supervision and independent group work, you'll be supported to explore and develop your own interests in a specific sector of the media and cultural industries that builds upon and applies the theoretical and historical grounding established in semester one.

Typical areas of focus include:

  • PR and advertising
  • tourism and heritage culture
  • film and television
  • visual arts
  • performing arts
  • craft cultures
  • music
  • publishing
  • video games
  • journalism
  • social and digital media

This module is worth 20 credits.

The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue for information on available modules. This content was last updated on Thursday 01 July 2021.


Taught modules are taken in the autumn and spring semesters.

Your research project is developed over the course of the full year with final writing and submission during the summer.

If you choose to do a dissertation this is written and submitted during the summer.


You'll take three taught modules each year.

Your research project is developed over the course of the two years with final writing and submission during the second summer.

If you choose to do a dissertation this is written and submitted during the second summer.

Learning and assessment

How you will learn

  • Lectures
  • Seminars
  • Tutorials
  • Workshops
  • eLearning

Teaching and learning will be both in-person and online.

In-person teaching will be mainly:

  • lectures - provide an overview of an issue, using audio and visual materials.
  • seminars - your opportunity to discuss and delve deeper into course topics
  • tutorials - individually and in small groups to look at particular issues and your current work

Online learning will be in Moodle, the university's 24/7 virtual learning environment. It holds materials such as additional reading, lecture recordings, seminar tasks, online quizzes to assess learning and discussion forums.

How you will be assessed

  • Dissertation
  • Presentations
  • Coursework
  • Essay

Most modules are assessed through extended essays. You may also be involved in presentations, videos, short answer questions or research proposals.

Contact time and study hours

The nature of an advanced course is that you take greater responsibility for your learning than at undergraduate level. As well as scheduled teaching you’ll carry out extensive self-study such as reading set academic texts, preparation for seminar tasks, and writing assessments.

A typical 20 credit module involves 2 to 3 hours of workshops, or lectures and/or seminars per week and a further 15 hours a week of self-study time.

Your lecturers will usually be permanent academic staff from the School of Cultural, Media and Visual Studies and the Business School. Other teaching staff may be involved when needed.

Class sizes vary depending on topic and type but workshops and seminars are typically between 10 and 20 students. Lectures may be larger, but not usually more than 50 students.

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2022 entry.

Undergraduate degree2:1 (or international equivalent) in a relevant subject. We've had students with degree backgrounds in media, arts and culture, sociology, business and management. If you are unsure whether your degree is suitable please contact us.


Our step-by-step guide covers everything you need to know about applying.

How to apply


UK fees are set in line with the national UKRI maximum fee limit. We expect fees for 2022 entry to be confirmed in August 2021.

Additional information for international students

If you are a student from the EU, EEA or Switzerland, you will pay international tuition fees in most cases. If you are resident in the UK and have 'settled' or 'pre-settled' status under the EU Settlement Scheme, you will be entitled to 'home' fee status.

Irish students will be charged tuition fees at the same rate as UK students. UK nationals living in the EU, EEA and Switzerland will also continue to be eligible for ‘home’ fee status at UK universities until 31 December 2027.

For further guidance, check our information for applicants from the EU.

These fees are for full-time study. If you are studying part-time, you will be charged a proportion of this fee each year (subject to inflation).

Additional costs

There are no extra compulsory fees to be paid beyond your standard tuition fees.

You'll be able to access most of the books you’ll need through our libraries, though you may wish to buy your own copies of core texts. The Blackwell's bookshop on campus offers a year-round price match against any of the main retailers (i.e. Amazon, Waterstones, WH Smith). They also offer second-hand books, as students from previous years sell their copies back to the bookshop.

For voluntary placements you will need to pay your own travel and subsistence.


There are many ways to fund your postgraduate course, from scholarships to government loans.

We also offer a range of international masters scholarships for high-achieving international scholars who can put their Nottingham degree to great use in their careers.

Check our guide to find out more about funding your postgraduate degree.

Postgraduate funding


We offer individual careers support for all postgraduate students.

Expert staff can help you research career options and job vacancies, build your CV or résumé, develop your interview skills and meet employers.

Each year 1,100 employers advertise graduate jobs and internships through our online vacancy service. We host regular careers fairs, including specialist fairs for different sectors.

International students who complete an eligible degree programme in the UK on a student visa can apply to stay and work in the UK after their course under the Graduate immigration route. Eligible courses at the University of Nottingham include bachelors, masters and research degrees, and PGCE courses.

Graduate destinations

As you'd expect for such a diverse course people go on to work in a range of roles across the cultural industries and wider cultural economy, in the UK and internationally. Students also go onto further research.

Career progression

88.8% of all postgraduates from Nottingham University Business School secured graduate level employment or further study within 15 months of graduation. The average annual salary for these graduates was £41,001.*

* HESA Graduate Outcomes 2020, using methodology set by The Guardian. The average annual salary is based on graduates working full-time within the UK.

The average annual salary for postgraduates from the School of Cultures, Languages and Areas Studies was £21,855*

*HESA Graduate Outcomes 2020. The Graduate Outcomes % is derived using The Guardian University Guide methodology. The average annual salary is based on graduates working full-time within the UK.

Two masters graduates proudly holding their certificates
" One of the benefits of taking a cross-disciplinary course is you get to meet and work with different people. This course is very international and I enjoyed working with people from different backgrounds. "
Velichka Krendova, MSc Cultural Industries and Entrepreneurship

Related courses

The University has been awarded Gold for outstanding teaching and learning (2017/18). Our teaching is of the highest quality found in the UK.

The Teaching Excellence Framework (TEF) is a national grading system, introduced by the government in England. It assesses the quality of undergraduate teaching at universities and how well they ensure excellent outcomes for their students in terms of graduate-level employment or further study.

This content was last updated on Thursday 01 July 2021. Every effort has been made to ensure that this information is accurate, but changes are likely to occur given the interval between the date of publishing and course start date. It is therefore very important to check this website for any updates before you apply.