The module covers the following:
- Firms and market power
- Market structure and government policy
- Government intervention
- International trade
- International capital and other factor flows
- The macroeconomic policy
- Balance of payments and foreign exchange
This module explores key contemporary issues in organisational behaviour and the management of people in diverse and dynamic contexts. The topics covered will include:
- employee motivation
- leadership and working in teams
- power and politics
- culture and diversity
Principles of Accounting
This module covers:
- the roles of accounting in business and its link to global capital markets
- international accounting harmonisation
- comparative international accounting
- financial statement analysis
- managerial accounting for planning and control
- discounted cash flow and valuation
Principles of Marketing
Indicative topics include:
- What is marketing?
- Strategic marketing planning
- Buyer behaviour
- Marketing research
- Segmentation, targeting and positioning
- Managing products
- Marketing channels
- Marketing communications
- Services marketing
Research Methods for Management Studies
This modules covers the following:
Part I: Introduction qualitative analysis
This part of the module will be concerned with the collection and analysis of qualitative data.
Part II: Introduction quantitative analysis
Survey design and measurement, introduction to statistics; hypothesis testing, t-tests, ANOVA, regression analysis.
Part III: Introduction to management research
Relating to literature review, asking research questions and objectives, formulating research hypotheses, discussion of findings; quantitative and qualitative research in the dissertation relating to its application.
Strategy and Leadership
The module will include:
- the meaning, nature and evolution of the field of strategy
- external and internal environmental analysis
- strategies for competitive advantage
- strategy and organisation
- the meaning, nature and evolution of the field of leadership
- leadership and strategic change
- leadership and sustainable strategic management
- leadership in public sector strategy
Research into an issue of management, using qualitative and/or quantitative research skills. You will be expected to demonstrate competence in formulating a research problem and designing a research project and the ability to deal with complex issues of theory and or practice.
Business to Business Marketing
The content of this module will serve as an introduction to the main theoretical and managerial concepts and issues in the area of business-to-business marketing and will focus on aspects of strategic marketing relationships between companies and other stakeholders. Possible topics may include:
- What is a market? A service ecosystem approach to understanding markets
- Organisational buying behaviour and market structures
- How do markets work? Creating and shaping new markets and maintaining market dynamics
- Market relations and sustainable competitive advantage
- Forming business networks: business network partnership attraction
- Business-to-Business marketing strategies
- Innovation in business networks
- Managing business networks: communication, coordination and learning in business networks
- Strategic market relations in the digital world
- Branding and building loyalty: value co-creation in network partnerships
Corporate Entrepreneurship and Innovation Management
This module covers the following:
- How to build an entrepreneurial organisation
- Entrepreneurial strategy in theory and practice
- Entrepreneurial culture: structure, processes and people
- Building a culture of entrepreneurship in practice
- Entrepreneurship with external stakeholders
- Managing uncertainty and failure
- Building an ambidextrous organisation
- Diagnosing an entrepreneurial change programme
Human Resource Management
The intricacies of managing the human resources within the business context are developed in this module. It examines processes, practices, and procedures associated with HRM management and administration that an employer/manager needs to be familiar with, and analyses the current best practice in the HR function.
Launching an Entrepreneurial Business
This module aims to give you a theoretical understanding and practical experience of launching a new entrepreneurial venture. In so doing, this capstone module enables you to comprehend the role of, and conflicts and interdependencies between, different business and management disciplines; thus, it provides you with an insight into how decision-making in each area can impact on the overall performance of the firm. The module also aims to foster reflexive practice to facilitate lifelong learning.
Managing for Sustainability
Sustainable companies are those that are managed in socially, economically, and ecologically responsible ways. Today's managers are expected to understand the impact of management decisions and practices on the environment and society.
This module considers how sustainability principles are applied in organisations, and how to manage for sustainability. Through use of multiple learning approaches, the module enables you to practically interact with real businesses to address some sustainability challenges faced by the organisation.
The module introduces the you to frameworks and theories use to critically assess sustainability, and to integrate sustainability into the business strategy.
The module enables you to develop an understanding of the practical dilemmas facing businesses as they seek to respond to multiple, and often, conflicting stakeholders expectations. You will be expected to critically reflect upon your practical experiences and capture these using a learning journal.
Tourism and Sustainability
This module is concerned with providing an understanding of the theoretical and practical issues relating to environmental, economic and socio-cultural sustainability in tourism. A day long field trip may form part of this module. Topics covered include:
- tourism and the environment
- sustainability and biodiversity
- impact of tourism on physical and cultural environments
- eco-tourism and heritage
- international case studies in environmental tourism
The above is a sample of the typical modules that we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Due to the passage of time between commencement of the course and subsequent years of the course, modules may change due to developments in the curriculum and information is provided for indicative purposes only.