Postgraduate study
Combine critical understanding of the cultural industries with the development of key business skills.
MSc Cultural Industries and Entrepreneurship
1 year full-time, 2-3 years part-time
Entry requirements
2:1 (or international equivalent) in a relevant subject in the arts, humanities or social sciences
Other requirements
Language test results should be no more than two years old
7.0 (no less than 6.0 in any element)

If these grades are not met, English preparatory courses may be available
Start date
UK/EU fees
£7,290 - Terms apply
International fees
£17,910 - Terms apply
University Park and Jubilee Campus



Cultural industries play a vital role in modern societies. Bringing together perspectives from media and cultural studies with business studies, this programme combines critical understanding of the cultural industries with the development of key business skills.

Modules examine the structures, organization and operations of the cultural industries together with cultural policy frameworks and the unique professional roles and practices characterising cultural work. These studies are conducted in conjunction with modules concentrating on on entrepreneurial creativity, launching new ventures and leading entrepreneurial growth. By advancing this range of knowledge and skills, the programme addresses the conditions, working practices, and challenges which define cultural industries and shape the work of cultural practitioners. 


Full course details

This masters course is studied full-time over one academic year, or part-time over two or three years. A total of 120 credits of taught modules are studied in the Autumn and Spring semesters.

In addition, a research project worth 60 credits is undertaken in the Summer period giving a total course content of 180 credits. The programme is run collaboratively between the School of Cultures, Languages and Area Studies and the Business School. 

 The course aims to:

  • Provide you with a critical understanding of the characteristics, structures an operating dynamics of the cultural industries
  • Provide you with the skills to explore various models for the development of cultural and creative enterprises
  • Understand the importance of the cultural industries in modern societies
  • Develop an ability to carry out financial analysis of a cultural enterprise
  • Become fluent in the financial, marketing and managerial aspects of the cultural industries
  • Provide knowledge of leading scholarship in the study of cultural industries
  • Appreciate the interrelationships that exist between fundamental research and its practical application
  • Acquire the critical, analytical, technological and business background to enable students to make a significant contribution to the cultural and creative sector of the economy


The compulsory modules for this course have included:

Department of Cultural, Media and Visual Studies

Cultural Industries

This core module aims to outline the specific characteristics of the cultural industries and the main dynamics which shape the operations of those industries. Students will be introduced to key critical perspectives on the cultural industries and across the teaching programme a range of thematic and critical issues will be addressed: the processes of cultural production; distinctions between cultural industries and ‘creative industries’; the concept of ‘cultural economy’; matters of industry structure and cultural markets; the specificities of cultural work and the challenges confronting employment in the cultural industries; the role and importance of intellectual property rights in the cultural industries; and the impacts of digitalization and globalization. These concerns will be addressed in general terms but will also be explored with particular reference to the cultural industries in the UK including case studies of selected industries. 

Cultural Policy

This module equips students with the most appropriate theoretical and analytical tools (from the disciplines of Cultural Studies, Sociology of Culture and Public Policy), with which to critically address questions relating to key cultural policy issues and current cultural policy debates. By engaging with cutting-edge research, primary sources of evidence and contempory examples, the students will reflect on the relationship between theory and practice, and will apply theories and analytical frameworks to specific case studies and projects.
Particular reference will be made to: 

  • Rationales for government intervention in the cultural sphere.
  • Objectives and instruments of cultural policy-making.
  • Issues of access and participation.
  • Issues of ownership.
  • Criteria for decision-making.
  • Scope of cultural policy-making.
  • Methods and sources available for mapping, studying and evaluating cultural policies.

Media and Cultural Industries Practices

The media, cultural and creative industries are composed of a broad range of sectors and offer a huge variety of areas of practice and future research and/or employment opportunities. However, these sectors often lack established entry routes and clear career paths, have distinctive and specific labour processes, and complex, dynamic sets of issues and challenges that can be difficult to navigate.

This module addresses this knowledge gap by providing students with i) the ability to investigate and analyse the contemporary media and cultural industries and ii) the opportunity for independent, detailed investigation of specific sectors and areas of practice. It provides students with skills and knowledges that will enhance their employability, and scaffold their learning towards future advanced research and enquiry.

Typical areas of focus include, but are not limited to, PR and advertising, tourism and heritage culture, film and television, visual arts, performing arts, craft cultures, music, publishing, video games, journalism, social and digital media. Key issues and debates include workforce diversity, inequality, precarity and internship culture, skills and education, digitisation, conglomeration, global integration, platformification.'


Business School

Entrepreneurial Creativity

The course will introduce students to the latest thinking in the areas of creativity, the creative process, knowledge management practices and the nature of entrepreneurship. Having established the vital link between creativity, entrepreneurship, innovation and value creation, the course uses directed reading, case study exercises, reflective blog writing and group-based creative problem solving to illustrate entrepreneurial creativity in practice. Students will be introduced to a variety of creative problem solving techniques and learn how to apply these techniques in the context of the development, evaluation, and application of ideas and concepts with commercial potential. The course culminates in students pitching their identified entrepreneurial opportunity to peers and real world entrepreneurs.

Launching New Ventures

Launching New Ventures will introduce students to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well. Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Launching New Ventures will prepare students to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.

Leading Entrepreneurial Growth

The module combines practical and theoretical perspectives on the process of leading an entrepreneurial firm, managing growth, and developing a strategic plan. Leading entrepreneurial growth will develop your capacity to evaluate multiple strategic options under conditions of uncertainty. Using multiple frameworks and concepts you will construct a strategic growth plan. The module also provides insights into personal dimensions of leading entrepreneurial growth strategies across multiple types of organisations including start-ups, family owned firms, corporations and non-profits. For more details on our modules, please see the module catalogue.


Cultural Industries and Entrepreneurship Research Project

For the research project, students take an existing - or create a new - company, organization or charity operating in one of the cultural industries. This company/organization can be in the profit or not-for-profit sectors. Working with the chosen example, the project involves the preparation of a written report discussing how the company/organization could develop new business opportunities and/or solve a specific problem or problems which it confronts. A project supervisor will be allocated by the end of February, at which point a focus for the research should be firmly established. Writing up of the research project will commence in June, after the end of Examination period. The student(s) should manage all aspects of the project, arranging meetings with the supervisor, as required.

Note: Students may opt to take R94DIS Cultures, Languages and Area Studies Dissertation instead of V94CSP Entrepreneurship Research Project on agreement with the Programme Leader.


The above is a sample of the typical modules that we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Due to the passage of time between commencement of the course and subsequent years of the course, modules may change due to developments in the curriculum and information is provided for indicative purposes only.


Fees and funding

If you choose to study with us, there are various sources of funding to which you can apply. Some are administered by the school, others by research bodies to which the school has links, and others by the University and central government sources. These opportunities are often specific to particular degree programmes, or to the fee-status of a student, so it is important to read all related information very carefully.

More information about funding can be found on the following web pages.

School of Cultures, Languages and Area Studies funding pages

University of Nottingham Graduate School funding pages

Government loans for masters courses

Masters student loans of up to £10,906 are available for taught and research masters courses. Applicants must ordinarily live in the UK or EU.

International and EU students

Masters scholarships are available for international and EU students from a wide variety of countries and areas of study. You must already have an offer to study at Nottingham to apply. Please note closing dates to ensure you apply for your course with enough time.

Information and advice on funding your degree, living costs and working while you study is available on our website, as well as country-specific resources.


Careers and professional development

Our postgraduate students move into an extraordinarily wide range of careers following their time in the school.

Conducting postgraduate work fosters many vital skills and may give you a head start in the job market. Studying at this level allows you to develop qualities of self-discipline and self-motivation that are essential to employment in a wide range of different fields.

This course provides the theoretical training required if you wish to pursue an academic career or progress to a research degree in the humanities or social sciences.

A postgraduate degree from an institution like The University of Nottingham shows potential employers that you are an intelligent, hard-working individual who is bright and flexible enough to undertake any form of specific career training.

Average starting salary and career progression

The University of Nottingham is consistently named as one of the most targeted universities by Britain’s leading graduate employers.*

In 2016, 96.6% of postgraduates from the School of Cultures, Languages and Area Studies who were available for employment had secured work or further study within six months of graduation. The average starting salary was £25,314 with the highest being £35,000.**

* The Graduate Market 2013-2016, High Fliers Research.

** Known destinations of full-time home postgraduates 2015/16. Salaries are calculated based on the median of those in full-time paid employment within the UK.

Career prospects and employability

The acquisition of a masters degree demonstrates a high level of knowledge in a specific field. Whether you are using it to enhance your employability, as preparation for further academic research or as a means of vocational training, you may benefit from careers advice as to how you can use your new found skills to their full potential.

Our Careers and Employability Service will help you do this, working with you to explore your options and inviting you to attend recruitment events where you can meet potential employers, as well as suggesting further development opportunities, such as relevant work experience placements and skills workshops.  


This online prospectus has been drafted in advance of the academic year to which it applies. Every effort has been made to ensure that the information is accurate at the time of publishing, but changes (for example to course content) are likely to occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for the course where there has been an interval between you reading this website and applying.

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