The following is a sample of typical modules that we offer, not a definitive list. Due to the passage of time between commencement of the course and subsequent years of the course, modules may change, for example due to curriculum developments.
You will take half of your modules in communication studies as represented in the typical list below:
Business & Organisational Communication
The module investigates the multidisciplinary subject of business and organisational communication. It covers a wide range of quantitative and qualitative approaches, examining how individuals and groups use spoken and written communication to achieve success in the workplace. The range of methodologies and analytical frameworks for interrogating business and organisational communication include: conversation analysis, corpus linguistics, critical discourse analysis, pragmatics and speech act theory, ethnography, and genre analysis.
The module also highlights contemporary issues emerging from the field, exploring, for instance, the influence of context, new multi-media technologies and globalisation on communication in commercial domains and organisational environments. The module emphasises how the findings of communicative research can be practically applied in teaching and training materials and in consultancy work.
This module will explore the use of language in interactions between speakers of different cultural and linguistic backgrounds from three different perspectives: description, development, and assessment. With a growing proportion of interactions in the world today taking place between people of diverse cultural backgrounds, it is important to identify and describe language use which may lead to misunderstanding and communicative breakdown.
This module will look at ways in which language barriers might be overcome in such interactions, and at the key factors in this process. You will examine intercultural interactions in a variety of contexts, e.g. business and other professional encounters; the language of the media; the language classroom; and so on.
Sociolinguistics of Work
This module is intended to familiarise you with theories and applications of sociolinguistics in relation to a work context. It will cover a range of sociolinguistic, workplace topics, including a focus upon the following: workplace cultures; language and identity, including gender, ethnicity, age, religion/nation, and social class; miscommunication; intercultural communication; linguistic politeness; and interactional sociolinguistics.
The module will emphasise the crucial relationship between social variables, power and communication in the workplace, and demonstrate how recourse to sociolinguistic analysis can illuminate and enhance communication in a range of workplaces.
And half of your Entrepreneurship modules from the typical list below:
Corporate Entrepreneurship & Innovation
Corporate entrepreneurship is a term used to describe entrepreneurial behaviour inside established mid-sized and large organisations. The current business climate demands that companies, large or small, develop the capability to anticipate and respond to changes in their external environment. These changes may represent opportunities or threats for companies. Entrepreneurship has been viewed as a means through which economic actors identify and pursue such opportunities. It is often assumed that large, established organisations are constrained by bureaucracy and are not as flexible and entrepreneurial as new small firms.
There are, however, several examples of large companies (such as Sony, 3M and IBM), which have been able to create and sustain a competitive advantage by being consistently innovative and entrepreneurial. This module explores entrepreneurship in larger companies. Corporate entrepreneurship is a term used to describe entrepreneurial behaviour inside established mid-sized and large organisations.
Entrepreneurship in Context
Entrepreneurship in Context will introduce students to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well. While Entrepreneurship & Creativity focuses on idea generation and entrepreneurial theory, Entrepreneurship in Practice will prepare you to recognise opportunities, and to implement innovation and enterprising ideas.
The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.
Entrepreneurship & Creativity
Theorists and policy makers now understand the link between entrepreneurial activity and economic development, and creativity and innovation underpin all successful entrepreneurship. Successful entrepreneurship is characterised by a set of identifiable skills that are useful in any domain, and these skills are best developed in an integrative and engaged environment, where theory can be practically applied.
This module will use the Ingenuity creative problem-solving model to integrate the content and simulate the entrepreneurial environment. The module's focus will be on generating, evaluating and selling innovative ideas in a team context. Whilst led by academics, practitioner engagement will be central to the module's successful delivery. This will be achieved through a combination of guest lectures and mentoring by experienced entrepreneurs.
Launching New Ventures
Launching New Ventures will introduce students to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well.
Whereas the Entrepreneurship & Creativity module focuses on idea generation and entrepreneurial theory, Launching New Ventures will prepare students to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.
You complete the course with a Communication and Entrepreneurship Research Project, in which they develop the commercial potential of your ideas and projects, or enhance communication within a business/commercial environment.
More information on the above modules is available in the Module Catalogue.
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The above is a sample of the typical modules that we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Due to the passage of time between commencement of the course and subsequent years of the course, modules may change due to developments in the curriculum and information is provided for indicative purposes only.