This course is comprised of 180 credits.
In the autumn you will study:
Business & Organisational Communication (20 credits)
The module investigates the multidisciplinary subject of business and organisational communication. It covers a wide range of quantitative and qualitative approaches, examining how individuals and groups use spoken, written and digital forms of communication to get work achieved successfully. The range of methodologies and analytical frameworks for interrogating business and organisational communication include: conversation analysis, corpus linguistics, critical discourse analysis, pragmatics and speech act theory and ethnography. The module also highlights contemporary issues emerging from the field, exploring, for instance, the influence of context, new multi-media technologies and globalisation on communication in commercial domains and organisational environments. The module emphasises how the findings of communicative research can be practically applied in teaching and training materials and in consultancy work.
Entrepreneurial Creativity (20 credits)
The course will introduce students to the latest thinking in the areas of creativity, the creative process, knowledge management practices and the nature of entrepreneurship. Having established the vital link between creativity, entrepreneurship, innovation and value creation, the course uses directed reading, case study exercises, reflective blog writing and group-based creative problem solving to illustrate entrepreneurial creativity in practice. Students will be introduced to a variety of creative problem solving techniques and learn how to apply these techniques in the context of the development, evaluation, and application of ideas and concepts with commercial potential. The course culminates in students pitching their identified entrepreneurial opportunity to peers and real world entrepreneurs.
Launching New Ventures (20 credits)
Launching New Ventures will introduce students to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well. Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Launching New Ventures will prepare students to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.
In the spring you will study:
Sociolinguistics of Work (20 credits)
This module is intended to familiarise you with theories and applications of sociolinguistics in relation to a work context. It will cover a range of sociolinguistic, workplace topics, including a focus upon the following: workplace cultures; language and identity, including gender, ethnicity, age, religion/nation, and social class; miscommunication; intercultural communication; linguistic politeness; and interactional sociolinguistics.
The module will emphasise the crucial relationship between social variables, power and communication in the workplace, and demonstrate how recourse to sociolinguistic analysis can illuminate and enhance communication in a range of workplaces.
Research Methods: Corpus Linguistics (20 credits)
Corpus linguistics provides methods for the study of collections of electronic texts (written texts, including literary texts, material from the internet, transcripts of spoken language, etc.). This module introduces fundamental corpus methods that include retrieving and interpreting word frequency information, studying patterns of words in the form of concordances, and analysing key words and key semantic domains. The module will explain these concepts and illustrate methods through case studies, with an emphasis on the use of corpus methods for the purposes of discourse analysis.
Leading Entrepreneurial Growth (20 credits)
The module combines practical and theoretical perspectives on the process of leading an entrepreneurial firm, managing growth, and developing a strategic plan. The module also provides insights into personal dimensions of leading entrepreneurial growth strategies across multiple types of organisations including start-ups, family owned firms, corporations and non-profits.
In the summer you will undertake a 60 credit supervised research project:
Communication and Entrepreneurship Research Project
The purpose of the Project is to provide students with the opportunity to undertake independent research into a topic appropriate to Communication and Entrepreneurship transfer and problem solving. In undertaking the project, students should draw on and extend material presented in the course. The project has several aims, beyond reinforcing information and methodology presented in the taught modules. Students will gain experience by:
- addressing the challenges involved in developing the commercial potential of ideas and projects or enhancing communication within a business/commercial environment
- giving a PowerPoint presentation that describes some aspects of the work achieved
- producing a written report in a style that would be useful, not only to those involved in their field of investigations, but also to potential investors and employees
More information on the above modules is available in the Module Catalogue.
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The above is a sample of the typical modules that we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Due to the passage of time between commencement of the course and subsequent years of the course, modules may change due to developments in the curriculum and information is provided for indicative purposes only.