UoN Sport x Red Bull

Case study

The Headliner, in partnership with Red Bull, is an award-winning event series that showcases our BUCS teams competing at the top level of university sport and provides a unique and highly engaging student supporter experience.

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Volleyball Headliner

The Headliner

With support from Red Bull, Headliner is an extra special match day experience for players and spectators with a live DJ and half-time entertainment.

This has become a flagship event in the student setting, with Headliner being known to bring in large crowds of over 600 supporters, as well providing an exciting digital spectator experience through a livestream, for those unable to attend in-person.

Previous Headliners include Volleyball, Football, Water Polo, Lacrosse, Squash, Hockey, Netball and the National Badminton League.

Men's Football Headliner
Water Polo Headliner

Event coverage and building spectator excitement

There is extensive build up and event day coverage of the event, across all of our UoN Sport social media channels and significant engagement from the central University team to promote the event and the event has even been highlighted across the sport governing bodies channels.

The physical and digital reach of the event series has also been used to promote and support our student mental health initiatives, including fundraising for Movember. Live stream interviews with our Men’s Health and Welfare Sport Ambassadors increased visitors to the programme web pages by 200 to 300%.

Key stats from The Headliner

groups Sold out events with over 500 spectators
sports_volleyball Over 200,000 social media impressions to date
sports_tennis Event livestreams registered over 3,000 views each
sports_rugby More than 40,000 impressions and 550 hours of watch time on our event livestream
emoji_events The Headliner series was awarded the Digital Engagement Award at 2022 British Universities and Colleges Sport (BUCS)
star_outline Winner of the Best Marketing Campaign at the CUBO Awards 2022
The Headliner event series

Wings For Life

University of Nottingham Sport proudly support the Wings For Life World Run, Red Bull's non-profit foundation, that aims to raise vital funds for spinal cord research in hope of finding a cure for spinal cord injuries.

We actively promote this event across our digital and physical channels to raise awareness and encourage as many of audience to sign up to take part in the global event.

More about Wings For Life 
Wings for Life World Run at David Ross Sports Village
Want to keep update with upcoming Headliner fixtures?

We have a dedicated website to keep you in the loop with any upcoming Headliner fixtures and relive the excitement of our past fixtures!

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