UoN Sport x Shreddy

Case study

University of Nottingham Sport partnered with FitTech brand Shreddy to support our Female Participation programmes. This partnership encouraged students to download the Shreddy app and encourage girls get involved with a range of sports, health and fitness activity.

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UoN Sport x Shreddy

UoN Sport x Shreddy partnership

Founded by 22-year-old Grace Beverley, Shreddy has taken the fitness industry by storm with its recently launched goal-driven app and its hugely successful sub-brand, B_ND which provides no-nonsense, expert-led solutions to the everyday gym-goer, bringing premium products to support women in their health and fitness journeys.

Shreddy Saturday and Feature Fridays, sharing pre-recorded and live featuring Shreddy exercises from the app and Shreddy resistance bands across our social media channels, to encourage girls to get active during the lockdown period. Students taking part in these workouts even had the chance to win some Shreddy products.

Shreddy B_ND image
EMPOWER UoN Sport x Shreddy

EMPOWER x Shreddy

Empower x Shreddy educated female students on the benefits of exercise, and as a result the campaign was awarded the Digital Engagement Award at the BUCS 2020 Awards.T

his campaign gained significant traction online and the partnership announcement reached over 12,600 users online.

The campaign was a huge success, surpassing in-person and digital engagement targets and exceeding 55,000 social media impressions. 

Girls Night In in partnership with Shreddy t-shirt

“We at Shreddy are incredibly excited to be sponsoring the Girls’ Night In programme at the University of Nottingham. Our shared ethos and support of women’s sport programmes has made this such a natural partnership and one that I personally cannot wait to see blossom! We hope that together we can create an accessible environment to encourage both physical and mental health, through the University’s fantastic facilities.”

Grace Beverley, CEO and Founder of Shreddy
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Girls Night In in partnership with Shreddy Activation

We are able to support you in providing fun and memorable brand activation opportunities to connect with students and external audiences using our sports facilities.

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